My first landing page, what should I consider before launching?

creamybrother

creamybrother

New member
Feb 7, 2010
36
1
0
I'm about to finish my first landing page, a review-style page promoting three products in the same nische. I am about to buy myself a domain but I'm pretty new to the whole SEO-scene. Initially I will be driving PPC-traffic to my site but ofcourse I want it to rank in the SERPs. What should I consider before buying my domain? So far I've made a checklist with criterias but as the niche I'm promoting is pretty saturated it's going to be tough.

What I've been thinking of so far:

  • Getting a .com as Google put more relevance to these(?)
  • My sitename should be an exact match of a keyword with a lot of traffic.
  • Including high-traffic keywords on my site.
Any advice on what I should consider before launching my site to make it stand out is greatly appreciated, whether it be SEO-related or just general!
 


You should consider DomainSamurai to help look for available keyword-specific domain names. It really saves time. You also get to see what aged domains are available that day for purchase which are pending deletion or being dropped.

I've found some nice 5-7 year-old domains with it. Aged domains aren't the end-all-be-all to a site in terms of ranking, but it definitely gives you an advantage.
 
You need to get a good domain name and website with lots of content, backlinks and a optimized landing page for ppc and ppv
 
creamybrother said:
What I've been thinking of so far:

  • Getting a .com as Google put more relevance to these(?)
  • My sitename should be an exact match of a keyword with a lot of traffic.
  • Including high-traffic keywords on my site.
Any advice on what I should consider before launching my site to make it stand out is greatly appreciated, whether it be SEO-related or just general!
Click to expand...

Here is my take on your thoughts.

1. From your user name i see that it is the first time you're going to start a site and thinking of running a PPC campaign with it. Now, if that is true then please do the following :music07:
  • Change your username as recommended by others.
  • Before you get on with your site spend some time on researching the keyword your going to target.
  • Generate a list of keywords and the cost to bid for each PPC on adwords.
  • Check the competitors LP's and PPC campaign and look for the Keywords they are bidding on.
  • Find out the most cost effective with least competitive keyword/keyphrase.
  • Have the site name with the most effective keyword from the first look of your research.
  • As yours would be a new site, try split testing each keyword on both Google Search and Content individually. Look at competitors ads and prepare your ad.
  • Test, Test and more testing would be required to churn a successful campaign. You may burn your cash while doing it. But to avoid it, I suggest you target long tail keywords first. Then gradually move towards the short ones (they usually have costly bids too).
Good Luck Bro :food-smiley-010:
 
Thank you everyone for some very constructive comments, I will definitely elaborate on this. As I will start out with buying traffic through PPC I will def. be researching keywords to find a good keyword to name the site after first. Once I see my landing page actually converting I will try to SEO it and hopefully remove emphasis from PPC. Thanks Rexibit for the advice, I will check it out right away.

I'll keep you guys posted with any news.

Oh and btw, this is wickedfire, I though usernames like this were common, if not expected? :)
 
UPDATE: I've found a domain that is available however it's not exact match but phrase match. Should I buy it? "theproductimpromoting review" gets a good 15k searches monthly and the domain I'm looking at is "mytheproductimpromotingreview.com". What difference does this make?
 
^^You mean like "mymagicacneremoverreview.com?" Sites like that sure have the keyword in them. Personally I click off such sites, but if you SEO and PPC that sucker, it will no doubt get ranking soon enough.

I've read that Google scrutinized these types of sites though. An online friend of mine got slapped as spam lately because his site provided little value. His site reviews 5 different products.

All that said: Most people will say what you're proposing (review site) is over-done, but they're several out there that rank at the top of the search engines.

P.S. creamybrother is a gross name, not at all normal, even by gay webmaster standards!
 
IMHopeful said:
^^You mean like "mymagicacneremoverreview.com?" Sites like that sure have the keyword in them. Personally I click off such sites, but if you SEO and PPC that sucker, it will no doubt get ranking soon enough.

I've read that Google scrutinized these types of sites though. An online friend of mine got slapped as spam lately because his site provided little value. His site reviews 5 different products.

All that said: Most people will say what you're proposing (review site) is over-done, but they're several out there that rank at the top of the search engines.

P.S. creamybrother is a gross name, not at all normal, even by gay webmaster standards!
Click to expand...

In all honesty I'm aware of the fact that I won't reach no. 1 in the SERP's for my keywords. As I said my niche is really saturated but I feel there's a lot of money to make here, especially since summer's coming up and it's a beauty-related niche. Secondly, my webmaster skills are very limited and this is kind of a pilot site, the plan is to use this as template for other review-kind-landing pages. So you think I should go for that domain?

As for my username, it goes back to when I was a young kid in my native country Sweden. Our family was one of the first in the country to get a 56k and I created this nick, not aware of its implications, haha.
 
You must log in or register to reply here.
Top Bottom