need pay per call advice from advertisers

blue141

blue141

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Oct 26, 2009
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Our company has an existing product and call center already fully functioning. I've been learning more about pay per call lately from an advertiser's perspective. I've looked at mongoosemetrics and ringrevenue. I've also heard that CJ has a pay per call platform in place that I believe is powered by ringrevenue.

I'm considering offering our product thru a network on a pay per call incentive basis. Wondering what to look out for, etc. The niche is real estate related.
 


Currently CJ and linkshare does it. I tried it in the early stages and made some good money but the payouts dropped like crazy so i dont do it anymore. I guess real estate with pay per call should do well. If u want some serious leads, then you need to have call filter, like

1) age 25-60

2) earnings more than $XX (whatever is ur target market)

some keywords which can make sure this lead is valid. Ask your call center guy to ask these questions for every calller and you will have some quality leads.

Good luck
 
Vinny - that's terrible advice. I agree that calls need to be qualified, but arbitrarily picking age & income are awful ways of doing it. You're going to be either overly broad or overly narrow. If you're looking for home buyers, your qualification question would be something like "If you're looking to buy a home, press 1". The agent can then ask about location, price range, etc... - but age & income aren't good for something like this.

Oh, and please do NOT use robotic text-to-speech prompts. That kills conversions.
 
Thanks for the feedback. We have live salespeople who can do the qualifying live on the phone. I wont use robotic text-to-speech...

From a publisher standpoint, when looking at a pay per call campaign, what are the things that make you say "man, that's a good offer" and conversley, the things that make you say "that's a shitty offer"??
 
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