New to AM, having keyword issues

[BeerHat]

I've done the WH and some BH things, now I'm getting into affiliate marketing and am running my first real test. The problem is I'm having trouble with the whole keywords thing. I am using azoogle for the offer (which is an online college search offer -submit email only) any how I thought it would be an easy way to start as I have read enough to know you shouldn't start trying to get $30 CPA offers which have a much lower conversion rate.

So I got a domain built a site to avoid low quality score from adwords and I went about to get keywords. I put in about 15 or so keywords in one adgroup, 10 in another an 10 in another ad group, all of them longtail. Apparently, either the niche I chose is very competitive, because almost all keywords are costing at least .20 or I am doing something wrong. That being said I raised the CPC to test the campaign , but nothing. I have had a couple of conversions and maybe 5 clicks in total after 3 days.

Any help would be appreciated.

 

[pocketrockets]

Well, doing PPC for email submits will be tough to pull off because of the low payouts (I'm assuming it only pays around $1?)

What is your ad position? Are you doing only search, or content also? (turn off content) How many impressions have you got so far? Do you have a quality score yet for your keywords? If so, what is it?

 

[BeerHat]

I'm getting about 3000 impressions a day. I am doing both content and search (I will turn off content and see what happens). My average position is 3.9.

 

[pocketrockets]

I'm getting about 3000 impressions a day. I am doing both content and search (I will turn off content and see what happens). My average position is 3.9.

What's your Adwords CTR? if you're only getting a few clicks off of 3k impressions it might be your adcopy is not getting people's attention.

Definitely turn off content network -- it's basically just for branding.

 

[Cutter]

you need some target keywords. The ctr will high and the bid low!

 

[BeerHat]

What's your Adwords CTR? if you're only getting a few clicks off of 3k impressions it might be your adcopy is not getting people's attention.

Definitely turn off content network -- it's basically just for branding.

Yeap it's definately low, but that's becuase I had content activated, which is where most of the impressions came from.

I was re-reading my adcopy and comparing it to the ones on the front page and I will modify it.

 

[Diorex]

Try A/B testing some different ad copy. At that position, either your words stink(possible) or your ad copy sucks(likely).

Also how pretty is your URL? If it looks like a junky spam URL, you will not get clicks. Try a URL that matches your category.

Email submits is a bitch to scale, I have been able to get a few hundred a day, but never been able to successfully scale it higher, which is essential for me.

 

[BeerHat]

Try A/B testing some different ad copy. At that position, either your words stink(possible) or your ad copy sucks(likely).

Also how pretty is your URL? If it looks like a junky spam URL, you will not get clicks. Try a URL that matches your category.

Email submits is a bitch to scale, I have been able to get a few hundred a day, but never been able to successfully scale it higher, which is essential for me.

I think I may be lacking keywords, not really sure what the right number is, I see people talking about thousands of keywords and others saying 15 or so an adgroup is enough. The adcopy I basically followed somewhat what the ads in the number one position say.

The only thing that may make the url look spammy is the .info at the end, other than that it is a very targeted domain name.

Thanks for all the responses, I guess this is the "test , test ,and test some more" part of being an AM newb.