New Travel Offer!

sbailey013

sbailey013

New member
Sep 2, 2010
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Hey guys,

So I am in the process of building out a travel offer. I am an owner of an exclusive Dominican Republic resort membership. The membership is pretty serious. Before I go any further just look for yourself:

V.I.P World Video

Kinda cheesy video, but this place is serious. The membership cost $85k. The good thing is it isn't like a timeshare where you get only a few weeks out of the year you get to use. You can only go to this place as a member, but I can rent out my membership to anyone who wants to go. For example, let's say you want to go on vacation and spend a week in a million dollar private villa, but don't want to pay the $1,200/day it would probably cost you elsewhere. I can rent out my spot to you for dirt cheap and you get treated like a king. I'm talking about helicopter transfers, private pool, private chef, and everything else that would make even a super affiliate cream his pants lol.

Anyways, I want to create an offer that will let me drive some traffic to anyone who is interested in going on a sick all inclusive vacation. I would want to rent out my membership to anyone who is interested in going. The question is I am not sure how much to offer affiliate to make this offer competitive enough for them to want to run it.

Do I run it on a CPL or CPS? Or Both?

The prices will vary depending on what the customer wants to rent. They can rent 3-6 bedroom villas, presidential suites, penthouses and all the prices vary. I know it might sound hard to run a CPS for a product with so many variables, but when I ran a different gambling offer where I was testing different pricepoints, I was able to automatically credit users who used discount coupons. For example, I gave out a 50% off and 25% off coupon and the CPA was different if a customer used each coupon. I had my programmer code it so it would place one cookie for each coupon used and it would credit in my tracking system different for each giving affiliate different payouts. I am pretty sure I can do this with this travel offer and give a CPS based on whatever the customer orders.

The thing is I will be getting phone calls and will have to book the vacation for the customer and will have to find out availability of the rooms. So it probably makes sense to run it as a lead and not sale campaign.

I am not sure how much affiliates would want in order to run this offer and am really in the beginning stages of brainstorming what would work for affiliates. Any suggestions?

PS - If you want to go on a nice high roller vacation let me know lol.

Thanks!
 
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That's a pretty cool offer. All you can do now is offer it as a revshare deal.

You won't know what to offer as a flat cps or cpl payout until you test the heck out of the product yourself.

When you determine what your ratios are, and what the average signup value is then break it down three ways, CPA, CPS and Revshare. Each payout method will bring a different type of affiliate. I also suggest a CPL with a sliding bonus on full order completion. That will at least cover the traffic bought by the affiliates and it's something you should be able to do pretty easily considering the dollar value of that offer.

It sounds like you have about 6 months of testing to do.
 
Good luck with that, the place looks pretty awesome.

However, if you have the chance to speak to the owner, you should definitely tell him that he really need to revamp his website, I find it pretty strange to have such a bad website with such bad pictures & videos for something that is appealing to a wealthy demographic that are looking for quality stuff; I think it would be a good investment.
 
I'm Dominican myself ftmfw.

@numerouno The people don't really care what the website looks like because tourists that travel to Dominican Republic usually do it through travel agencies.

@sbailey013 I wouldn't let an affiliate run it until you have done testing yourself. What I noticed when I go to DR resorts like this or any others is that it's more Europeans than anything so you will need to translate each lander. French and Canadians seem to be the dominant tourists.

So once you have your demo down it's all about the ad copy and sales person that will call each lead. You can always do themed landers like one with a whole family, another with just couples, and then another with all these teens having fun(cancun style). So many ways you can do it but if you have a good sales team that can convert each leads CPL would be the best thing to do. If not, revshare is your best bet.

Also I would suggest finding deals where you can hook each customer up with plane tickets too. Good luck man
 
@ MrBradShaw - Yeah you are probably right. I need to test the heck outta this to make sure it is monetized to its fullest potential before I give it to affiliates.

@ Numerouno - The place is tits. But yes the video looks like donkey crap. I have no pull on their website though.

@.Hack You are pretty on point with the people that go there. I just went a few months ago and there were mad French and Canadian people there lol.

Where do you think I should test this? Before I build my site I am going to have to do some keyword research. This way I can optimize it right for SEO/SEM right from the start. After this, I was going to just run some PPC traffic.

As far as translating, I know of a company that translates your entire website for different languages, but I figured most French and Canadians already speak English. Think I could hold off on this? The translation service is kinda pricey I imagine. What do you think?

Split testing landing pages is def a great idea. I can do standard A/B and run some paid traffic to it and see which does better.

I was thinking of offering package deals with flight, but didn't know where to find these. Brilliant! Any idea where I can find them?

Thanks guys!
 
As far as translating, I know of a company that translates your entire website for different languages, but I figured most French and Canadians already speak English. Think I could hold off on this? The translation service is kinda pricey I imagine. What do you think?
Click to expand...

If you want to target the frenchies in Quebec, then you better have those ads in french.
Unless you are targeting the Montreal area only where the population is Billingual, the rest of the province is kept ignorant and have no knowledge of English.

Watch out with your french translation. If you are going to target French quebekers, an ad copy done in a French from France won't be the same as a French from Quebec.

Find a translator from Quebec, you can get them cheap over at Montreal Craigslist.

The rest of Canada understands English just fine.
 
@.Hack I didn't check the content of the site much, I thought it was made to sell the "memberships" but if they're like a "normal" resort, you're 100% right.
 
Update!

So I contacted my payment gateway dude and he said there is no way in hell I will get approved to have a merchant account for any travel offer. He said this is next to impossible to get approved for. The reason is because of the location and sale amount. There is too much risk involved for the banks to get involved. I have seen others offering Paypal though. He said even this will be tough, but that would be my only option. Not sure how I would place test orders through PayPal. I guess I am going to have to Pay Per Lead on this offer. I can also do some CPM buys later on.

That sucks though.
 
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