The game drew an average viewership of 27.6 million, making it the most-watched hockey broadcast since the U.S. team beat Finland to win gold at 1980 Olympics. That game drew 32.8 million fans and came on the heels of the historic U.S. win against the U.S.S.R. in the "Miracle on Ice" game.
It was also the most-watched television broadcast ever in Canadian history, with an average audience of 16.6 million viewers. Nearly half of the Canadian population watched the entire game on average, while 80 percent of Canadians watched some part of the game (26.5 million). The game aired live on nine television networks in eight languages via Canada's Olympic Broadcast Media Consortium.
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The number of fans watching the gold-medal game eclipsed a number of other major sports events this season, including the 2010 Rose Bowl (24.0 million), the 2009 World Series (22.8 million for Game 4, the most-watched game), the 2009 NCAA men's basketball championship game (17.6 million), the 2009 NBA Finals (16.0 million for Game 4, the most-watched game) and the 2010 Daytona 500 (16.0 million).
Olympic final most-watched hockey game in 30 years - NHL.com - All-Access Vancouver
The only professional sports game in the USA that had more people watching was the Superbowl...but no one cares about hockey.