Offline Affiliate Marketing Questions.

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scottspfd82

scottspfd82

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Wondering if anyone has any experience here. I know as affiliates, we're not real big into "working" for the leads/sales. But I've been thinking about a few ideas that I will probably try, and was wondering if anyone here has experience in the field.

1. Start a call center. Hire a few high school kids, and have them pimp out mortgage offers, b2b stuff like printer ink and business cards, and anything else that could be sold pretty easily over the phone.

2. Print up some flyers. Maybe for scholarship guides or something similar. Pass them around local colleges, high schools, ect. Could also work with ringtones and similar offers.

3. Newspaper ads. I know this has been talked about before for mortgages. Could work for debt relief and several other offers as well.

Just a few quick ideas off the top of my head. Anyone have any experiences, ideas, or tips that they wouldn't mind sharing?

Thanks,

Scott
 


A client of mine said he knew some people who tried that and were pretty successful with it - the whole mini-call center with offline advertising thing, that is. They were promoting car loan and home mortgages to be specific, that's about all I know.

I really keep meaning to try some offline advertising, I just keep getting too busy. Keep us posted if you give it a go.
 
Offline is a gold mine. I was just reading a report recently (url=http://www.iprospect.com/about/researchstudy_2007_offlinechannelinfluence.htm]here[/url])which found that 67% of people's searches were coming from offline channels (ie. they see something offline and go online for more info) and that of those who go for product info from offline inspiration->online searching->39% conversion rate to sales.

I've been experimenting with various offline->phone->web marketing tests using OCR codes, mainly in real estate markets. The RE lead generation has been huge.


Frank
 
well 1 lead per IP per day is ridiculous any way you slice it. As if you're sending email to aol, aol only has a limited number of IP's that all users use. It would be totally ridiculous to only allow one lead per IP. Sometime when you have a lot of traffic track the IP's that users come from, their useragents, then do a lookup on who owns the IP. You'll see a lot of users from similar IP's which makes this and invalid way to prevent fraud.
 
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