ok someone teach me this google QS BS

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savant

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Ok So I made a site, has a couple of links on the site, all using my own redirection so there is no standard affiliate links.

I pop in my keywords and bam... $10/click google wants...

So why the fuck does google think I should pay $10.

can someone give me the simple steps on how to get around this BS?

There is another guy doing this with regular affiliate links just like mine and is not paying $10/click, so I would like to know how he is getting around this crap.
 
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Well, you should probably search the forum, because this has been talked about to death. In short....

Your landing page and ad text must be relevant to the keyword.

You should have a "landing site" instead of just a landing page. Privacy policy, about, site map, offer, all linked together and easy to navigate.

If google thinks it's a sales page, it will nail you. If it thinks it's an informational website, you'll get a much better QS. There's some more info about this if you dig around.

Here's a good post about this on earnersblog.
 
I hate when Googles does that. That has happen to me numerous times. I will put together my ad and keywords and it ends up at $10 a click.

Read over the forum here. Many of the members here have a lot of knowledge when it comes to advertising on Google Adwords.
 
savant said:
can someone give me the simple steps on how to get around this BS?
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There are no simple steps, which is why everyone on the planet doesn't do arbi for a living.

Your quality score is one factor that determines your CPC and where your ad will rank. You can increase your bid to rank higher, or improve your landing page and ad copy/relevance. Increasing your ad's CTR will help you rank higher without having to increase your bids. But you have to get a CTR history, you can't just expect to instantly be paying less than anyone else the day you decide to bid on a keyword. And what you pay, more than anything else perhaps, is a facet of competition and what others are willing to pay for that keyword.

Hope this helps some.
 
scottspfd82 said:
If google thinks it's a sales page, it will nail you. If it thinks it's an informational website, you'll get a much better QS.
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I like how Google believes you will pay money just to inform people on some topic and not to make sales on your product. That's what advertising is for. Fucking assholes.

All in all, its all BS but you have to follow it.

Unless you use Overture ;)
 
yoey said:
I like how Google believes you will pay money just to inform people on some topic and not to make sales on your product. That's what advertising is for. Fucking assholes.

All in all, its all BS but you have to follow it.

Unless you use Overture ;)
Click to expand...

Hate to burst your bubble, but Yahoo and MSN both use their own variation of a QS bot. May not be as fucking brutal as the Adwords one, but it's still there.
 
yoey said:
I like how Google believes you will pay money just to inform people on some topic and not to make sales on your product. That's what advertising is for.
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The G dipshits have been trying to blur the line between organic results and its ads, and yoey is exactly right. There is a place for the "advertising approach" as well as for the more meandering, not-intent-on-ramming-crap-down-your-throats approach of much of the organics. My view is, if you click on an ad, you're a big boy, you can handle it. You don't need G to protect you.
 
I have always found Adwords to be expensive. I think that when you have had a campaign running for a while, you can lower the cost per click for it a little. That's what I heard in another forum, not sure if it's true though as I don't use adwords.
 
john3232 said:
I have always found Adwords to be expensive. I think that when you have had a campaign running for a while, you can lower the cost per click for it a little. That's what I heard in another forum, not sure if it's true though as I don't use adwords.
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Not really true...I just started a new campaign yesterday and I'm not paying full bid price. If you get a good CTR then they charge you less, so you can in a sense bid more in order to pay less. Read the little article I wrote, it pretty much explains it.
 
The thing is, you say you have to get a good CTR so to get that you have to spend money first to get it and then your bids per keyword will decrease.

Also with getting a good CTR can be hit and miss no matter how good your keywords and campaigns are. You always get one or 2 site owners that keep looking at their site, modifying it or looking for MFA sites so that they can remove them while your site's campaigns are running on their site meaning that you will get alot of impressions and now clicks. When you do get some clicks you will get a lower CTR because of one or two of the site owners keep checking their sites and things. lol
 
john3232 said:
The thing is, you say you have to get a good CTR so to get that you have to spend money first to get it and then your bids per keyword will decrease.

Also with getting a good CTR can be hit and miss no matter how good your keywords and campaigns are. You always get one or 2 site owners that keep looking at their site, modifying it or looking for MFA sites so that they can remove them while your site's campaigns are running on their site meaning that you will get alot of impressions and now clicks. When you do get some clicks you will get a lower CTR because of one or two of the site owners keep checking their sites and things. lol
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I'm not talking about contextual ads. That has nothing to really do with what I'm talking about.

And if you SPEND MORE short term in order to PAY LESS long term, what is your net loss? Give that article a read and if you still dont' get what I mean I'll try to explain it again.
 
There was one time where my QS got nailed, like to the point where my ads weren't even showing anymore, and my landing page and ad copy couldn't have been more on-target. I called up and freaked out, was told to wait a few days to a week until they were recalculated, and when they were I was back in business.

But during that downtime, I was forced to confront the awful truth:

You don't have a right to AdWords.

If you don't like what AdWords is doing, you can always take your business elsewhere. And if you're enough of a dick to their support people, they'll tell you that.

It's easy to lose sight of that, since Google's market share has made them such a traffic monolith. Is everything they do fair? No. Does some of it downright suck for advertisers? Yes. But in this situation, the individual advertiser needs them a hell of a lot more than they need you or me.
 
One of the things I have come to realize is that Google classify specific keywords into specific groups. So no matter what you do, if Google thinks your keyword and your website belong to different categories you will not be able to get top quality scores.

So if you have a ringtone site and google determines it is in a ringtone site category, and you push up some cell phone keywords, that google has grouped in a cell phone category, you are going to have a hard time getting ultra good quality scores. Because they simply don't jibe in google's mind.
 
john3232 said:
That's what I heard in another forum, not sure if it's true though as I don't use adwords.
Click to expand...

Oh Fuck please dont quote other forums and shit. This is how nonsense fills this SEO marketing arena.

And the person / forum your quoting is quoting someone else, and they are quoting someone else, who is quoting some fucktard that thought adwords was expensive for selling his pink, gay, feathered, pet rock collection.

Please try to experiment for yourself and use double test and scientific methods.

Grrrrrrrr......
 
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