Omniture, Facebook Expand Social Media Marketing Partnership
Has anyone here used this software? Their web site seems to be geared toward high-level corporate users, they don't list prices (sounds expensive).With the new solution, Omniture customers can now utilize the company’s new SearchCenter Plusproduct, essentially an enhancement of its search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers will thus be able to compare Facebook ad campaign metrics alongside other media channels and increase their ad spend on the social network using tools they’re already familiar with.