One thing I did that helped my copywriting

[Norwood]

I've been trying to improve my copywriting lately. It's probably the most frustrating thing for me and thus it's something I put off the most. But there was one thing I did recently that helped out a lot.

I teach guitar lessons part time, and one of my students' dad wanted to get his son a recording device for Christmas. He asked for my help, so I shopped around online for a bit. I looked for something that I would buy myself if I were looking at the time. When I found a good product I sent the student's dad an email. I didn't spend hours thinking of what to write and I didn't endlessly nitpick what I did write. I just explained very clearly which product I recommended and why I thought it was the best. I hardly even thought about it; It was just like talking to a friend.

Turns out he bought that product. I wasn't surprised that he did, but I realized later that my email was basically a sales letter. And the reason it worked was because I was 100% straight up with what I said, I had a good product, and I had the right audience at the right time. So now every time I write copy I try to emulate that same exact situation, and I seem to be making better progress now than I was before. I just pretend that a friend asked me a question and I'm doing my best to respond.

So take from that what you will. It's a pretty simple idea. Just thought I'd try to contribute a little bit.

 

[patrolorp]

Nice post, it's hard to remember the simple things like this sometimes when your forcing yourself to get writing. Cheers

 

[chipsmomw]

Thanks! That's a great reminder to get back to basics.

 

[PHPGator]

Another thing that helped you was that you gained trust of the reader prior to ever writing it. I think this goes to show why you should jump into whatever niche you are involved in and be part of the community. If people know you have a face and name and at least some element of what you are talking about, they will listen.

 

[belko002]

That's a great idea. My problem is I constantly find myself needing to write about stuff I have know nothing about.