Opinions Wanted: How does Retail do compared to other affiliate plays

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fackourey

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Oct 3, 2012
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From a publishers perspective what are your thoughts about affiliate marketing for the retail community? You know like apparel shopping sites, electronics, cameras? Do they perform well compared to others, like financials or education?

Any pure thoughts are appreciated
 


I'm not involved in financials or education but I'd say it's a whole other ball game. With the latter lead gen is the likely game where as retail it's sales. Different stage of the buying cycle and for paid traffic a much greater need to filter out the earlier stages unless you are going to be retargetting. - edit just saw you were asking about affiliate marketing at which case you can hit them earlier in the buying cycle, build lists hammer them with related products etc. I did pretty well with amazon by targetting the end stage of the cycle on adwords till they changed their policy and had to stop.
 
Thanks yoyo, good insights and perspective. When you did amazon did you specialize on a particular product or category? Are you still in the game?
 
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