I'd like to optimize some campaigns based on maximum profit. I have several data points for ROI percentage, total impressions, average epc, etc. Is there some software or some other way to use these data points to make predictions on where optimal profit would be found?
In a nutshell, I know that I make more money overall when I lower my ROI because my volume goes up, but I don't have a way to figure out where the "sweet spot" is and I don't know the best way to construct a function other than just plotting these points on a graph. So yea, any software or techniques that helps with this would be awesome.
Business analysts / math majors FTW here.
In a nutshell, I know that I make more money overall when I lower my ROI because my volume goes up, but I don't have a way to figure out where the "sweet spot" is and I don't know the best way to construct a function other than just plotting these points on a graph. So yea, any software or techniques that helps with this would be awesome.
Business analysts / math majors FTW here.
