Optimizing Landing Pages For Keywords & Split Testing

[ISeemToBeAVerb]

I hear quite a few affiliate marketers talk about incorporating different landing page copy/layout for each keyword in an effort to further target your traffic.

Assuming I'm using WordPress for my CMS:

- How do I split test WordPress themes for my landing page?
- How do I create targeted pages for each Keyword so that the user is only exposed to the keyword targeted page upon arrival?

As an aside, I have very little programming experience, so any suggestions and tips are welcome, WordPress related or not. Thanks.

 

[alexpooley]

You may like to check out Google's "Website Optimizer". There's no doubt plenty of information out there on it already.

I would suggest ignoring your layout optimization for now, and instead, attempt to optimize your content first. Specifically, test what client motivations convert to more sales.

 

[dubber609]

You can already set up multiple themes in 1 WP installation in different categories. Check this out:
Category Templates « WordPress Codex
Once you set-up different themes for different categories, just write a simple split tester in PHP or get the WP split tester plugin
Google Website Optimizer Plugin by ContentRobot - I've never used this plugin, so I can't say if it works or not.

As for the targeted pages, it's not easy if your struggling with programming, but it can certainly be done... btw: i stole the 1st part of the code

 <?php
// take the referer
$thereferer = strtolower($_SERVER['HTTP_REFERER']);
// see if it comes from google
if (strpos($thereferer,"google")) {
    // delete all before q=
       $a = substr($thereferer, strpos($thereferer,"q="));        
    // delete q=
    $a = substr($a,2);
    // delete all FROM the next & onwards
    if (strpos($a,"&")) {
        $a = substr($a, 0,strpos($a,"&"));
    }    
    // we have the results.
    $mygooglekeyword = urldecode($a);
}
switch($kwPage){
    case "keyword1":
            $kwPage = "kw1page.htm";
            break;
    case "keyword2":
            $kwPage = "kw2page.htm";
            break;
    default:
            $kwPage = "default.htm";
            break;
}
$display = file_get_contents('http://www.yousite.com/dir/'.$kwPage);
echo $display;

?>

Just modify the code to do whatcha need

 

[OlegBkk]

Isn't it great ?!
But what if I got 1300+ pages ? Can it connect to MySQL or some text file to pull keywords ? That would be nice )

 

[xmcp123]

Isn't it great ?!
But what if I got 1300+ pages ? Can it connect to MySQL or some text file to pull keywords ? That would be nice )

Why not set certain words to replace based on arguments?
So let's say you have campaign "fans" and group "ceiling"
adgroup url is http://www.fansareseriousbusiness.com/index.php?arg=ceiling
Your site may have the actual text <title>The Best <? echo $_GET['arg'] ?> Prices</title>

And repeat that kind of thing throughout the the page.

 

[OlegBkk]

Never thought about it..
Thanks, indeed great idea.