Owned -Google Bans Tooth Whiteners And Weight Loss Ads From Network

Bogardi

Bogardi

cylcopti
Nov 23, 2008
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Don't Be Evil: Google Bans Scammy Advertisers From Network

Up until now [Google] has taken action against ads, not advertisers. If an ad violated one of Google's terms of use, the search giant would take it out of circulation, but that's it. Google briefed TBM on its new policy: It will now ban the advertiser, not the ad, effectively neutering the advertiser's ability to shift from one ad and shell site to another. Think of it like the struggle between the police and a graffiti vandal. Up until now Google has only been erasing the tags after they've been put up. Going forward, they're going to take away his spray cans and put a GPS collar on him, making sure he never does it again. It would be a principled stand by any company, but especially by Google because of its position in the market.
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Google is NOT banning teeth whiteners or weight loss. They are simply banning scams. Case in point: search "weight loss" - you'll see JillianMichaels.com right up there, which coincidentally, has a rebill offer.

The problem is not with the product or product category... or even negative option... it's with the way it's being promoted and sold (i.e. flogs & deceptive billing practices).
 
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