Pitching Leads to a Private Firm

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SuperDave2U

SuperDave2U

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Aug 13, 2008
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I was having a chat with a buddy today who works for a debt reduction/settlement firm. He tells me most leads he's getting from his supervisor are at least a month old and the quality varies from fake names to contacts that have been dialed 50 times already.

Seeing this as a marketer I'm thinking I can supplement thier list with my own leads or even replace their sheet with my own. What I don't understand is, if there are guys like his boss out there why don't marketers work directly with the firms?

There's got to be something I'm not seeing and that's why I bring this up. I want to put a pitch together to give him a trial of my leads to compare with his data. What should I be looking out for with this?

I can get him as many leads he's getting at better quality, lower age, and for less than he's paying.

Is this situation really so straight forward?
 


The biggest reason CPA networks exist is because getting people to pay is sometimes a huge pain in the ass.

That being said, you can find a company that is (somewhat) honest and will pay you without too much hassle. Often times, the problem is that they can only service 1/3 of the states and you have to try to sell the others to someone else.

I would suggest having them pre-pay for the first order or two and give them a minimum order size.
 
good advice NOTO --- you can go direct, but you will learn all the obstacles, risks and work it takes to build relationships with advertisers. That does not even include making sure you get paid every week, every month in good times or bad.
 
He broke down the process to me of how much the company profits when they close a lead, something like 15% of the leads debt. As far as what he's paying per lead I don't know yet but it's gotta be more than I'm getting for sending traffic to someone elses lead form.
 
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