Polls & Under Review/Low Quality Scores from Adwords

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Pulse

rainmaker
Apr 12, 2009
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I've read a little about polls being a decent place to start learning PPC, and since I have no idea, I figured I'd give it a shot. So I created a few polls, set them up with adwords, and they sit there.

Google either doesn't approve my poll, a couple have sat there "under review" for a few days, or google approves it and then slaps all my keywords with "Rarely shown due to low quality score".

So how do you improve upon your quality score on a fairly simple poll landing page? I have contact us and privacy policy pages, 1 or 2 pictures, the link buttons, and maybe 400-500 words fluff describing something about the poll below the fold.
 


From what I've experienced and seen polls usually work best on MSN/Bing and Yahoo, they're just too thin to run with google. I've ran polls on Yahoo with decent results, 4 out of 5 on their rating scale. Try adding some background info on the subject of your poll below your actual poll, that seemed to help.
 
You can try making a full site behind your landing page. Like set up a Wordpress blog, pull in a bunch of content on the general topic (you could use an autoblogging plugin to pull RSS feeds, or quickly grab some stuff using Caffeinated Content) then have the landing page just on one page, but remove all the sidebars and stuff so there are no exit links. Google will see it as a full site, not just a landing page.

At least that works for a while. All of my polls used to get slapped after a week or two, but I got the high QS initially. I haven't been doing PPC lately. But I've been promoting some polls in other ways (Youtube, articles, etc.)

You can make each of those "sites" on a subdomain of a single poll domain if you want to keep it cheap. But if the whole domain gets slapped you'll have to move the stuff to a new domain or just dump it.
 
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