Post-Click Marketing

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Ataraxy

Ataraxy

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So in my never-ending quest for marketing information I have finally come across the concept of 'Post-Click Marketing'. I have scoured as much as I have been able to, trying to find information and good reads on it.

This concept has been around for many years but from what I have seen has rarely if ever been put to practice in PPC, at least in a large scale. I mean there's barely anything written about it (aside from a seemingly successful company that is all about it). Unless of course it's refered to in some other manner.

Think of it as throwing away conventional landing pages and attempting to have a real world conversation between the consumer and your website. All the while guiding them through this conversation to not only gain authority but as well as their trust in order to get them to willingly (hopefully eagerly) perform a specified action at the end of it.

Is anyone else familiar with this ideology or has real world experience with it? Share some of your insight or point others towards useful information about it.

This is a SEOmoz link that touches upon it: SEOmoz | Landing Page Optimization - from CTR to ROI
 
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Well. This seems to tie into the influence marketing concepts that Jon was speaking about on his blog.

It didn't even occur to me until now.
 
It's just a name for producing good conversions. All of those shitty long sales letters for ebooks are based on this, but of course you can integrate it for anything.
 
That's just it though. While those types of pages do incorporate the 'conversational' sort of approach they're just very long and overwhelming.

I think of this as more of a subtle and succinct approach. Exact questions based on what they're looking for and concise answers to them. Each step of the way squeezing out any information that could be useful in the next page through their own actions.
 
This could be very powerful for affiliate marketers. I think I will test it out for a couple days with some high paying offers, see if I can convince the visitors to convert for me and then it might be worth getting an employee or two if it is profitable.

Tob
 
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