PPC Broad Match Modifier Help (I'm stumped)

msharron

msharron

This is going to hurt
Apr 14, 2012
639
18
0
Brighton
Okay I'm banging my head against a wall. I'm messing around with broad match modifiers in Adwords and am stuck. Um...help....

Lets say my keywords are I want to rank for anything to do with broad match phrases that include hot yoga and weight loss

I can do +Hot Yoga +Weight Loss
& "+"hot yoga" +"weight loss""
& "+[hot yoga] +[weight loss]"

All of above ranks me for

random text here Hot Yoga Weight Loss random text here

How ever want to rank for and cannot figure out....

Hot Yoga random text here Weight Loss

So I may as well just stick to phrase match "Hot Yoga Weight Loss"

Anyone able to put me on the right path....all the literature I've found only talks about negative keywords.

I'm not even sure If I'm suppose to use the + modifier with phrase / exact match.

Any advice would be greatly appreciated.
 


Ignore above - I worked it out.

Use broad match for each work then add phrase match speech marks.

e.g.

"+Hot +Yoga +Weight +Loss"

**edit - no that still doesn't work.
 
It's called modified broad because it only works with broad match. Not with phrase. Not with exact. Just broad.

So if you want to rank for every term that contains hot, yoga, weight and loss, you'd use:

+hot +yoga + weight +loss

Which would trigger for the following searches:

hot yoga helped my weight loss
weight loss possible using yoga hot
yoga weight hot loss

Basically any phrase that contains all of those words in any order.
 
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