After looking at PPC Bullys site, i do think this it is a marketing tactic. I dont think its a good one, but thats what i think it is. One thing newbies and people who are trying to pay for this program need to learn is that figuring out competitions kws isnt rocket science, and in fact you can pretty much "figure them out" on your own with a bit of research. The main thing to realize is even if you had a perfect KW list, it is only 1/5th of the battle, and many other factors come into play. Most of the newbies problems arent their kw's, its the fact that they dont thoroughly understand Adwords and the concept of "figuring out a campaign".