PPC Campaign Structure

[conv3rsion]

When you are running an adwords campaign and targeting both content and search, how do you structure your campaign?

do you do

1) separate campaigns for content and search
2) same campaign for content and search but separate ad groups
3) same campaign and same adgroup for content and search keywords
4) something else

and before anyone suggests it, I am in PPC Coach, and month 1 doesn't deal with search at all, and I'm sick of polls.

 

[acemenace]

1) No
2) No
3) No
4) Yes

ps. read Conquering The Content Network (Google) : PROFITAPOLIS

 

[conv3rsion]

ty sir

 

[cliqz]

Not separating content and search campaigns is a mistake....

And that's all I have to say about that....

 

[acemenace]

ty sir

Sorry..my mistake.

1) Yes

oops.

 

[mpmarketing2006]

I use separate accounts for search and content

 

[conv3rsion]

I use separate accounts for search and content

why?

 

[Tigerz]

The metrics, keywords, bid prices, quality scores of the two different types are really different. You'll drag both down and both will run shit if you don't separate them.

You can even have good kw's in a separate campaign to make sure they're always on (with a separate budget).