PPC Keyword Matching Priority In An Ad Group?

[projectv3]

Quick question, I recall reading about this in the past and just wanted to confirm.

If I have

blue widgets
[blue widgets]
"blue widgets"

all in one ad group

is it safe to assume that a search for:

- blue widgets shows up in the campaign stats as [blue widgets]
- widgets blue shows up in the campaign stats as "blue widgets"
- and anything else related would go to blue widgets - broad match?

 

[arz]

Almost.

- blue widgets would show up in the campaign stats as [blue widgets]
- big blue widgets would show up in the campaign stats as "blue widgets"
- widgets blue and anything else related would go to blue widgets - broad match

 

[yktan76]

More info.........

 

[projectv3]

ah i c, thanks arz so having all 3 matches in 1 ad group - google will differentiate it and divide the stats?

 

[arz]

Yeah.
One of the benefits of using all three match types is that you can set separate bids for each one. For example, you could bid $0.30 for exact match (because you know it will be relevant to what you offer), $0.20 for phrase match (because it's pretty likely to be relevant), and $0.15 for broad match.