PPC Negative Matching

[maxkay]

Yo

I'm experimenting more with some PPC

Trying to do this:

"blue widget"
-[blue widget]

So I can fire an ad for searches for 'cheap blue widget' , 'big blue widget' etc etc but not for 'blue widget' itself. But big G tells me that "blue widget" won't fire because it's got a negative match against it.

Anybody know what I'm doing wrong?

Apologies if this is a massive noob question!

Max

 

[knukk]

Apologies if this is a massive noob question!

I am fucking SICK of people who apologize for their questions.

 

[Bevo Ryan]

That is the correct way of doing it. I do this type of match tactic all the time.

 

[maxkay]

Cheers Ryan, you're a gent and a scholar!