PPC/SEO: Is this a viable option?

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makethatmoney

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I was thinking about how to build something more long term than a simple landing page or even landing site, and I know this has been done before. I was reading a lot in the SEO section here and read that it really isn't a good short-medium term idea to build an SEO site around offers.

My thinking is this: Build a blog and put some content on it about a certain CPA product. Throw ads all over it so it looks like John Chow's spawn, and add new, original content 1-2x weekly. Do this over the course of a few months and maybe you will have something?

Of course you could throw PPC LPs on same domain, but would that be a viable long term option? Have any SEOs/AMs had success doing this?

Thanks :)
 


If you can stay with it and put up good content then you will eventually get organic traffic to your site. Which in the long term would be much cheaper and better then using PPC to drive all over your traffic. Depending on the topic it might take a long time to rank high in the SE for your keywords/niche.
 
Right, that's what I was thinking as well. However, like you said, consistency is the key here. If I am able to stick with it and put up 1-2 posts/week I think it can be very very valuable long term. However2, if I build these around seasonal/hot CPA offers, there is always a chance that a few months later the offer(s) will have expired. Then it's either sell the content site, or throw some AdSense ads on it and hope the traffic is still coming in, right?

But I definitely agree that it could very possibly turn out to be a lot cheaper and better than using strictly PPC (which isn't out of the question at the beginning, of course) - Similarly, the potential for a "newsletter" or other list-building technique is very possible as well.

Just thinking out loud here, I have always tried to find the quick way to do things, but recently I figured that it might be more beneficial long term for me to actually do something the right way and build it solid from the ground instead of hoping to hit big on hoodia diet pills and make 5k/day.
 
Well,

It really depends what you are plan on tackling in your niche. Or are you talking about going into your **spammy link removed**account and talking about how they should sign up for singlesnet, then the next week talk about car insurance, and the next acai berries and shamwow?
 
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@hyperion: Not at all. What the idea was to make a "make money online" type of site and then put related content on there, etc - Try to rank for some random kws and put different ads on the blog related to that.

@guerilla: suck my balls
 
makethatmoney said:
If I am able to stick with it and put up 1-2 posts/week I think it can be very very valuable long term.
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1-2 posts / week is a very very long term plan. Not sure about value here as 100 posts / year won't do much without other work. Individual pages will rank initially and then slip backwards unless they get direct links.

Perhaps a couple bucks ... after a year. Not knocking it, I just don't have that kind of patience. IMO, You'd need to scale the shit out of it for it to be worth your time, but then you're basically a content writer and I'm pretty sure that's not your aspirations.
 
If you want to build up something for long-term, then SEO is def the way to go. You have to know what you're doing though, don't expect any results in less than a year for competetive KWs.

For this kind of thing, I'd stick to this process:

- Build a full website/blog. A blog is a very good idea because you can keep adding fresh content regularly (1x - 2x a week)
- Optimize your content for longtail keywords
- Don't monetize the site from start. Just keep building content
- You won't see results quickly. Don't let it discourage you, stick to it.
- If you're optimizing correctly (Onpage AND offpage) then you will start seeing rankings
- Once you have a certain level of steady organic traffic from search engines, you can slowly start putting up offers, but keep adding content and optimizing it further
- Plan ahead and don't expect quick results.

You'll need longer for this type of thing, but it will be steady traffic that comes for free and you can monetize it perfectly since it's targeted.

It's just about how you want to approach it.
 
Thanks guys.

@erect: That was my thinking too. I figured though, writing 1-2 articles a week for each site doesn't really make me a content writer. Even if I have 10 sites, I can get all articles written in a few hours, and the rest of the time can be spent working on PPC campaigns and stuff. The main reason here is so I can build something up while I learn PPC and potentially make something long term.

@bobsoap: Makes perfect sense when you lay it out like that. Especially if I'm building it around something that's hot, I can see some traffic coming in relatively quickly. Also, I will then be able to monetize it and potentially earn money for awhile on it if the niche fits other areas that can be properly monetized.
 
Ok, I can't take anymore.

Spend all of your time earning money now, and keep your eyes open for good buys. Don't dick around now writing 20 articles a week, which is going to eat up a whole day at least, when you should be banking cash, and looking to pickup a forum or social network or fan site or something down the line.

For crissakes, if you have any talent at making money at all, hire writers for 1.5 cents a word, and let them make your long term content for you.

If you need 20 articles, x $0.015 a word, with 500 words each that's $150. If you can't make $150 in the time it would take you to research and write 20 articles, then you need to look into a new line of work because otherwise, YOU ARE MORE TALENTED AS A CONTENT WRITER THAN AN INTERWEBS MARKETER.
 
lol thanks for the laugh

I see what you mean and I guess I need to get in that mindset (80/20)

However, I'm very ass poor right now and I figure I can at least learn stuff and potentially make something myself until I can build up some capital to pay peons.

The other thing is, I didn't plan on doing this at once. This is a long long long ass term thing (at least it's how I laid it out) - Build one site every 2 weeks type of thing while I PPC as well.

I am still trying to figure out how to get my first campaign profitable too http://www.wickedfire.com/affiliate-marketing/40588-campaign-statistics-help-wanted.html

Obviously PPC is the way to go, and eventually the way I want to stack my skrilla
 
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One thing to keep in mind about organic search traffic is the fact that you typically have to generate quite a bit of traffic to make decent money. This isn't because it lacks in quality but quite often users will land on your page with a broad range of intentions.

That's the prime difference between PPC and organic -- targetting. I completely agree that organic is a very viable long term option but if you calculate all the time you invest into the content and SEO of the sites, PPC can definitely compare at times.

At the end of the day it comes down to what you're good at and what you enjoy.

Just my 2 cents.
 
Thanks Spades - That is true too. My biggest thing, as I stated above, is that I'm a broke ass student right now and figure that while I am spending money to learn PPC, I can build (hopefully, maybe?) some long term sites / portal sites that can bring in traffic over the long term. Obviously once I start making money from PPC I can outsource the sites completely or even sell them, but it was just something I was thinking of doing in the meantime because I don't have the money to work on building 3-5 campaigns at a time right now and spending money testing them to get them profitable. My main goal was to build one and get it going, then use profits to build 2, etc etc down the line.
 
Concentrate on just one site for right now. Rather than wasting your time learning PPC, pay to have some articles written for the site, and use the rest for social bookmarking / submissions.

Within a week or 2 you should have traffic and will have made your money back.

Also down the road, you can buy 50-100 articles and have them automatically posted to the site if you're using wordpress
 
I tried taking the long term strategy it was a waste of time. I build 30 sites in 90 days, and I have yet to reap the benefits.

Much better plan to make cash now and reinvest it to building long term sites without you having to tweak templates, write content, build links... outsource.
 
hmmmmm

@GoogleSearchSux: How long has it been since you built those 30 sites?

make cash now is what I am working on though - You are saying to devote all my time to that instead of building sites?

Instead of article writing and theme development, I should be doing KW research and LP design?
 
@makethatmoney
  • "would that be a viable long term option?"
  • "this is a long long long ass term thing"
  • "I'm very ass poor right now"
  • "I'm a broke ass student right now"
Do you not see your own contradiction? Your broke. Your solution to fix this problem is by tackling a long term project, meaning put forth work/time/effort into something that will NOT return immediate revenue (creating some dumb arse blog). In the mean time, you want to work on a short term solution (PPC) that requires you to spend money in order to make money (assuming you can start pulling a good ROI as a newb at it right off the bat). Yet, how can one properly invest into PPC if they are broke?

Your a lost little puppy in a den of wolfs...

Stop thinking techniques, start thinking how to create profitable businesses.

Fuck the long term, focus on a profitable short term business with a goal. "I need net revenues of $1,000/month AND I only have $100 to invest." Once you have a profitable short term business, start investing some of those profits into a medium/long term business.

Start over with your short term goals in mind, and drop everything else. Spend 100% of your time on these short term goals. Search through this forum again and bookmark everything that will help you achieve those goals within 1 to 2 months max!

Here's a starting point:

http://www.wickedfire.com/newbie-qu...-exploiting-single-males-social-networks.html

http://www.wickedfire.com/newbie-questions/18656-n00bie-challenge-2.html#post217987

(both of these work, anyone who say's they dont is an idiot who cant execute)
 
makethatmoney said:
Thanks Musashi :)

I get thinking about too many things and then don't know what to do.

Time to start making cash
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If your good with design there are plenty of people on this site that are flush with cash that are looking for good designers or even article writers. This is a sure way to use those skills that you were going to apply to your blog and actually get paid now.
 
@Mushasi: Aequitas talks about building content sites. That's the exact same concept I had except he says to build them around hot topics like celebrities and stuff whereas I was going to build full portal sites or sites around specific niche based offers. The adult idea is good too, and I did something similar for awhile until I got banned from YouTube.

@Jsmith: I wouldn't say I'm good with design, more like "able" heh - I thought about writing articles - I read somewhere that some dude cashed about 40k/yr writing content. Nothing in the realm of the PPCers but that's pretty neat to make full time income from writing articles.
 
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