PPC Stumbling Blocks

wiredniko

wiredniko

Jedi in training
Jul 20, 2010
712
26
0
New York
I will get straight to the point.

1. When creating a PPC campaign and the recommended max bids are too high to make 100% ROI, do you drop the keywords or just under bid on them?

2. Its seems that most PPC sources recommend that I start with board keyword matching, that seems like a mistake to me, since broad = expensive from what I have seen, but then again what do I know? So when you start PPC do you go, broad, exact, phrase or all three?

3. I understand that being positioned #1 as an ad is very helpful but how low can you go and still see results? #4? Lower?

4. I keep reading that having a mailing list can be a great asset. How do you create one though? It seems if I create my page with an email address bar first I might be screwing myself out of conversions for the next page. At the same time I do not have access to the post results of the actual conversion page to grab the email address. It just seems with PPC there is no real functional way to grab email addresses. Organic traffic I can understand..
 


I can't help with your other questions Wired but for Q2, from what I have read you want to start off on exact keyword matches cos as you say broad will suck up your budget. Also, stick with search and not content for your first campaigns.

Im in the same boat, just started off with PPC after learning the ropes through SEO. So ill be interested in the responses you get!

Good luck
 
broad matches will give you a lot of traffic. so if you've got a high CPC then you'll blow through your daily limit in just a few clicks. If your landers copy is written so that you're expecting people who were looking for "the best way to use alpaca soap" when because you left broad match on got people who were looking for "whats that movie where they wack the guy with bars of soap".
 
mr coolerer said:
broad matches will give you a lot of traffic. so if you've got a high CPC then you'll blow through your daily limit in just a few clicks. If your landers copy is written so that you're expecting people who were looking for "the best way to use alpaca soap" when because you left broad match on got people who were looking for "whats that movie where they wack the guy with bars of soap".
Click to expand...

Hmm that means that broad search is bad. More traffic but at the same time worse CTR since I am advertising things people are not looking for.
 
personally i'd never use broad out the gate. i'd test waters first with phrase. optimize with exact. then look to expand with broad.
 
Broad match has its uses, but generally speaking its an expensive substitute for keyword research.

If you are working a small obscure niche that you cant get any data for, or have a client who pays the adwords bill but refuses to understand what your charges are for, run a broad match campaign. Most other situations, do your keyword research and run exact.
 
You must log in or register to reply here.
Top Bottom