Promoting Ringtones Offline

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RoyalRadande

RoyalRadande

RoyalRadande.com
Sep 14, 2007
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Has anyone ever promoted ringtones offline?

I was thinking about handing out flyers outside of Madison Square Garden on concert nights with information on how to obtain "complimentary" ringtones of the artist/artists they've just seen.

Flyers are super cheap to produce and it won't be hard to find a few people who are open to making a few bucks in a few hours.

Any thoughts?
 


Thanks for the link. I actually read that after posting and almost slapped myself for not searching first.

Too bad LazyD didn't try it out.

I will see what type of results I get when I try it out in early August.
 
That actually sounds like a pretty good idea. I'm going to mile high music festival on Saturday. Maybe I'll try it out with DMB or something.

The one I always meant to try was buying like PurdueRingTones.com and handing out flyers during orientation week to the freshman. The school and companies in the area are always giving out all sorts of free crap to make the freshman feel welcome. Everyone saves the flyers and goes through them at night to get free pizza and crap. I haven't tried that yet either cause I haven't been in town for orientation.
 
Que? Offline, why not get in with an SMS company, set up a shortcode, forward on the request, but send a £1.50 charge message of your own and skim off the top. Make more money, and as long as the regulator doesn't get in the way of your payment then you're sorted.

I have professional experience of SMS in the UK and US. PM me if you'd like any questions answered.
 
Hmmm... stand outside a stadium and reach an audience of 10,000 people or launch a PPC campaign on the Internets and reach potentially 1,000,000,000 people. You know my vote.
 
Hmmm... stand outside a stadium and reach an audience of 10,000 people or launch a PPC campaign on the Internets and reach potentially 1,000,000,000 people. You know my vote.
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And how many competitors will you have targeting the same 10,000 people with the same offer? Zero, nul, nolla, cero, 0!

I'm not just talking small concerts will 10k-25k attendees, I'm talking huge music festivals with millions of attendees.

I'm still going to give it a go. I'm getting 20,000 flyers printed for $450 and will test it out in August. I'm either going to pay each flyer distributor $10 per hour or simply offer some type of revenue share where they get a few $$ for each subscription that they reffer.

The worst that can happen is that I'll lose a few hundred dollars; the best, of course, being a valuable lesson.
 
Do this and let us know how it goes, great thing to follow

Good luck

heres another idea

Roll the flyers into joints and hand them out, when people unroll it, they'll laugh and get a ringtone! haha!
 
tonesrl2.jpg
 
bubbles said:
That actually sounds like a pretty good idea. I'm going to mile high music festival on Saturday. Maybe I'll try it out with DMB or something.

The one I always meant to try was buying like PurdueRingTones.com and handing out flyers during orientation week to the freshman. The school and companies in the area are always giving out all sorts of free crap to make the freshman feel welcome. Everyone saves the flyers and goes through them at night to get free pizza and crap. I haven't tried that yet either cause I haven't been in town for orientation.
Click to expand...

Heh, maybe I should do that. I'll take Beering and you can have the Engineering mall.
 
I've promoted them on youtube.

I guess you could promote it offline, but I think it would be expensive and time consuming.
 
Sounds like a good idea if you could get 20,000 people to take your flyers. chances are your not going to. Maybe get a good 8,000 or so out, then half will be thrown away or tossed on the ground. The ones who are pretty interested will throw them in there pockets or what ever, when they get home some will probably forget about it or toss it on the counter and forget.

Lets say you get about 2,000 people to actually go to your site, with a bounce rate of about 10-20% since there pretty hooked now. leaves you with around 1,500-1,800 click throughs. With the average conversion at around 1:20 and average payout of 13$

Your looking at around 900-1,200$ and thats if your lucky. The lower tier carriers suck really bad and you could lose 40-50% of your conversions to shitty low tier landing pages.

Its a risk but just look at it this way, for the time your gonna put in and with profit margins not really worth it. Your pretty much better off working on campaigns and using that 600+ for testing, because that promoting method isn't recurring. even if you make 500-1,000$ your back to square one again.


Oh and if your gonna use complimentary or anything of the such and you give a flyer out to a jerk affiliate.. Well he could probably rat you out and next thing you know your kicked out with no commission at all.
 
just my two cents here but why not have an LP that is themed to the event with pictures of the acts who played at the festival, or pics of people who were at the event. Theme the page along the lines of "Jamster Ringtones in association with XXXX Festival / Event"

Depending on how far you want to push it you could go down the lines of complimentary / free ringtones for all those who went to xxx event.

Increasing relevancy and recognition will boost conversion rates.
 
I wonder what the CPM for this is. What's copying costs for 10,000 flyers? I found one place that did B&W one sided 4 cents each? I'm guessing there. That's $40 per 1000 impressions. You can probably get it cheaper, but even at 1/2 price you're talking $20 CPM. I saw one place that did 4x6 color postcards for just under $300 for 10k.

That being said, I'd love to hear the results because that could be some highly targeted traffic.
 
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