QS and Max CPC Question

[yoey]

My QS is around 7/10, which I consider pretty good. A couple of days ago it was 5/10. I guess Google sorted itself out. Anyway, now that my QS is gone up, does that mean I can bid lower to keep the same position?

I am scared to change anything right now and mess something up. I am kinda new to adwords and am working out some kinks.

Thanks.

 

[ROIShare]

I wouldn't start bidding less just yet. Try to reach a QS of 8/10 first; then start decreasing gradually. But, before you even think of decreasing it; make sure you have a decent CTR at the moment; otherwise if you decrease your bids, your more vulnerable to a position drop.

 

[itchy]

and remember just because your qs score went up in the weekend fix the chances are most of your competitors did too.

kind of like giving everyone a faster car in formula 1. ultimately no advantage to anyone.