Quality of a Lead (Social Media)

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stussy5555

stussy5555

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Dec 12, 2007
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Do you guys run into issues with the quality of the leads you are sending from Facebook and MySpace?

The reason I am asking is because I have heard about affiliates getting cut from offers for poor quality of the lead. I just started getting into Facebook and about to try MySpace and my concern is that unless I mix in leads from Goog, Yahoo, the lead quality will be too low and the offer will eventually get cut?

Your experiences with this is appreciated.
 


I've had issues with Facebook traffic. I'm actually having that problem right now with Facebook traffic..my network is seeing duplicate leads..these idiots on Facebook actually fill it out several times.
 
KC-Coop said:
I've had issues with Facebook traffic. I'm actually having that problem right now with Facebook traffic..my network is seeing duplicate leads..these idiots on Facebook actually fill it out several times.
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I had that problem last year with a zip submit. They ended up sending me a report with all my leads + the duplicates. I had one person signing up 7-8 times it was ridiculous.
 
Yeah. I had one person sign up to an offer four times..I had almost half of the traffic as duplicates..it was a small test number of leads but holy crap..thats insane. Do they think they might get the product for sure if they do it more than once? Jeez.
 
its more a problem with zip submits or when people only push for the action that pays, but not the ultimate action the advertiser wants (assuming that they are not the same thing).

The more information you give on the nature of the offer, the higher the quality of the lead. But it also usually means lower conversion rates.

Ideally you target your ads well enough that the more you "sell" what the advertiser is offering, the more interested your prospect is. So that way you get good conversion rates AND good lead quality. But its easier said than done...


stussy5555 said:
Do you guys run into issues with the quality of the leads you are sending from Facebook and MySpace?

The reason I am asking is because I have heard about affiliates getting cut from offers for poor quality of the lead. I just started getting into Facebook and about to try MySpace and my concern is that unless I mix in leads from Goog, Yahoo, the lead quality will be too low and the offer will eventually get cut?

Your experiences with this is appreciated.
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Last week I was told my facebook traffic was poor quality and asked to either pull the campaign or accept a slightly lower payout. I agreed to take the lower payout, but then the advertiser actually changed their mind and gave me a different landing page to use for for the offer instead. I think they've given me the incent version of the lander.

and the saga did not end there. 2 days later facebook suddenly disapproved all the ads in that campaign (not grants). I'm still trying to chase up why, I dont see how it breaking any of their guidelines.
 
Facebook needs to stop showing the ad to a person once it is clicked once by that person. It would greatly improve the quality of traffic for us. Or if they don't want to do this, at least enable the option for people sending lead traffic.
 
I was running pretty decent volume on an offer about 6 months ago on facebook only and the advertiser loved the traffic. I think it just depends on what type of offer you are running.
Its also good to separate your traffic by subids, so if they dont like one traffic source they either scub it or tell you to get rid of it.
 
I just got kicked from my 2 best converting dating offers due to poor traffic. I was promoting them on Facebook.

The network actually terminated my account because of it but then reopened it after discussing the problem with them.
 
I've never had any problems with lead quality on Facebook.

SocialMedia (the network), however, has incredibly shitty traffic, their system is buggy, and they stole money from me. Fuck 'em.
 
Based on the experiences of affiliates we've worked with, social media traffic isn't a whole lot different than other sources of traffic in the sense that the quality of the traffic is very dependent on how you are targetting your ads and how you are writing your ad copy. Based on the demographics of Facebook users vs. Google searchers, you might need to experiment a bit more with the Facebook traffic to get the right mix of targetting/ad copy, but there is definitely quality leads to be found there.
 
alexb said:
I've never had any problems with lead quality on Facebook.

SocialMedia (the network), however, has incredibly shitty traffic, their system is buggy, and they stole money from me. Fuck 'em.
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oh, i have a great story brewing about SM.com - Im waiting to see how they resolve my issue.
 
narsticle said:
oh, i have a great story brewing about SM.com - Im waiting to see how they resolve my issue.
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same..

It started with my account resetting to the same positive amount every day - it would go negative, then at midnight just reset to $200 something dollars. then after reaching almost -$1000 it suddenly stopped resetting and stayed negative. I paid it off, but the impressions did not restart, like they usually do when you pay your bill. 0 impressions and not budging.

I emailed them to say my account is fubared. Got an email back listing a bunch of bullshit reasons about what I may be doing wrong to cause my lack of impressions, as if its my fault, even though the account has been running in exactly the same fashion for months, til their billing fuck up.

I tried to explain this, but a week later, no reply, my account is still fucked, no impressions, even though the billing is topped up.

I ended up just opening another account and migrating my good campaigns in there.

not the most exciting story, but enough to demonstrate how fucked they are.
 
I can see this being a problem on IQ quizzes too.

They see all the different puzzles on there and think it's cool to try them different ones. When they see it's the same quiz they figure fuckit they'll just take it again to get a better score.

I'm sure there are TONS of facebookers out there taking the quizzes over and over again. I am surprised the advertisers aren't complaining.
 
cliqz said:
I can see this being a problem on IQ quizzes too.

They see all the different puzzles on there and think it's cool to try them different ones. When they see it's the same quiz they figure fuckit they'll just take it again to get a better score.

I'm sure there are TONS of facebookers out there taking the quizzes over and over again. I am surprised the advertisers aren't complaining.
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what do they care? they only pay on unique IP/phone number - everything else is scrubbed out.
 
Dispel said:
same..

It started with my account resetting to the same positive amount every day - it would go negative, then at midnight just reset to $200 something dollars. then after reaching almost -$1000 it suddenly stopped resetting and stayed negative. I paid it off, but the impressions did not restart, like they usually do when you pay your bill. 0 impressions and not budging.

I emailed them to say my account is fubared. Got an email back listing a bunch of bullshit reasons about what I may be doing wrong to cause my lack of impressions, as if its my fault, even though the account has been running in exactly the same fashion for months, til their billing fuck up.

I tried to explain this, but a week later, no reply, my account is still fucked, no impressions, even though the billing is topped up.

I ended up just opening another account and migrating my good campaigns in there.

not the most exciting story, but enough to demonstrate how fucked they are.
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My story has to do with targeting Facebook traffic in the us and getting all my traffic from a chinese domain referrer rather then socialmedia
 
narsticle said:
My story has to do with targeting Facebook traffic in the us and getting all my traffic from a chinese domain referrer rather then socialmedia
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Ah, that. I had it happen once, but it only lasted about half an hour. I'm looking at logs going WTF? Went to the domain to try and figure out what the fuck was going on, then it stopped. That was a couple of months ago, have not seen it since.
 
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