Question About PPC

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Roc-Star

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I working with just Msn Adcenter right now. When you do keyword research are you looking for as many longtail phrases you can find or how many clicks you are able to get in a certain time frame?
 


you have to consider both, not one or the other
there's a limit to how many keywords you can have so that's when you need to research how much traffic those keywords are getting
 
I know you can only put in 200 keywords at a time through the Adcenter interface, but are you saying there's an overall limit to the total number of keywords you can have? I haven't hit a limit when uploading my keywords in a spreadsheet, but I don't run a lot of campaigns with huge keyword lists either.
 
Roc-Star said:
I working with just Msn Adcenter right now. When you do keyword research are you looking for as many longtail phrases you can find or how many clicks you are able to get in a certain time frame?
Click to expand...

What I like to do is generate a rather big list of long tail keywords, usually in the range of 1000 to 2000 of them, then toss them into a spread sheet using excel or something similar.

From there I take a few moments to go through the list and keep all the most targeted once, for instance if I was looking for keywords about "advertising" I would keep long tails such as "sweet online advertising", "advertising is cool", "advertising this and that".

Not the best example but I hope the point is made, when you generate long lists of keywords your bound to get some that do no relate to what you have to offer a good example of this is the keyword "auto auctions", when you generate a long list of these you'll get keywords like "buy cars" or "buy trailers", not really related to "auto auctions".

Anyway go through the list and only keep the ones most targeted to your product, from there you could end up with about 200 or so, run them in the campaign and if you want more use those keywords your running to make more, repeat and rinse, and add more to the campaign.

Once your starting to get clicks watch for the ones that will be converting more, if you've got a keyword that is costing you more then your making, simply delete it or disable it and move on.

Also you should try to keep your CTR rate above the limit, I'm not sure what that is on MSN Adcenter but on Google its like a half percent, so you might want to get rid of those ones as well.

Keep in mind this will reflect how you are split testing, always split test two or more ads (If you can do that on MSN), if your getting more clicks and conversions with one ad after a few days then delete the other one and create a new one in its place, until you find one that beats out your old clicks/conversion ratio, and simply rinse and repeat throughout your campaign, this should enable you to continually refine how well your keywords preform as well as how well your ads are performing (Ads meaning what people are looking at to click on), umm yeah start with that, I'm getting off topic now so I'll shut up.
 
Aequitas said:
What I like to do is generate a rather big list of long tail keywords, usually in the range of 1000 to 2000 of them, then toss them into a spread sheet using excel or something similar.

From there I take a few moments to go through the list and keep all the most targeted once, for instance if I was looking for keywords about "advertising" I would keep long tails such as "sweet online advertising", "advertising is cool", "advertising this and that".

Not the best example but I hope the point is made, when you generate long lists of keywords your bound to get some that do no relate to what you have to offer a good example of this is the keyword "auto auctions", when you generate a long list of these you'll get keywords like "buy cars" or "buy trailers", not really related to "auto auctions".

Anyway go through the list and only keep the ones most targeted to your product, from there you could end up with about 200 or so, run them in the campaign and if you want more use those keywords your running to make more, repeat and rinse, and add more to the campaign.

Once your starting to get clicks watch for the ones that will be converting more, if you've got a keyword that is costing you more then your making, simply delete it or disable it and move on.

Also you should try to keep your CTR rate above the limit, I'm not sure what that is on MSN Adcenter but on Google its like a half percent, so you might want to get rid of those ones as well.

Keep in mind this will reflect how you are split testing, always split test two or more ads (If you can do that on MSN), if your getting more clicks and conversions with one ad after a few days then delete the other one and create a new one in its place, until you find one that beats out your old clicks/conversion ratio, and simply rinse and repeat throughout your campaign, this should enable you to continually refine how well your keywords preform as well as how well your ads are performing (Ads meaning what people are looking at to click on), umm yeah start with that, I'm getting off topic now so I'll shut up.
Click to expand...


thanks
 
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