So I am trying to get started on FB with a limited budget, and I am wondering which variables are the most important to test variations of. I know all have an effect but are any more generally important, like say the image?
The reason I ask is because I know the importance of testing but I don't see how I can fully test on a limited budget.
For example: I wrote a script that generates every permutation of any headlines, ad bodies, demographics, and images you give it. So if you give it 4 of each, that's 256 ads to make. I'm not bawwwing about the number, but I have some questions.
It seems impossible to get a statistically valid test result with, say, a $60 daily budget.
I saw a guy make a thread complaining about having 15 ads rejected, and he got torn to shreds.
So here are my questions, and let's say for the sake of clarity that it's not a dating campaign where obviously you'd want to test a ton of images:
1. Where is the happy medium between 15 and 200+ ads, for testing on a limited budget?
2. If it exists, how would you get there? Manually pare down the whole list? Stick to a small number of headlines/bodies and test a bunch of images?
3. If you have had some success and have the budget where you need/want to test hundreds of ads per day, how are you approaching this? Using some kind of tool to help out, hiring some data entry, or just grinding it out?
The reason I ask is because I know the importance of testing but I don't see how I can fully test on a limited budget.
For example: I wrote a script that generates every permutation of any headlines, ad bodies, demographics, and images you give it. So if you give it 4 of each, that's 256 ads to make. I'm not bawwwing about the number, but I have some questions.
It seems impossible to get a statistically valid test result with, say, a $60 daily budget.
I saw a guy make a thread complaining about having 15 ads rejected, and he got torn to shreds.
So here are my questions, and let's say for the sake of clarity that it's not a dating campaign where obviously you'd want to test a ton of images:
1. Where is the happy medium between 15 and 200+ ads, for testing on a limited budget?
2. If it exists, how would you get there? Manually pare down the whole list? Stick to a small number of headlines/bodies and test a bunch of images?
3. If you have had some success and have the budget where you need/want to test hundreds of ads per day, how are you approaching this? Using some kind of tool to help out, hiring some data entry, or just grinding it out?