The keywords that get the most clicks in my PPC campaigns, should I keep those at a lower or higher bid compared to the keywords that aren't getting as much traffic?
I keep changing my bids, can't figure out what price to keep them at. I keep changing them from $.17 - $.30 There will be days where I'll get a buncha traffic from keeping it at a higher bid and not get any sales. Most deays I keep it at .20 and today it's set at .17 per click and I get a sale.
I keep raising bids, since I keep thinking if I get more traffic then I'll get more sales, but it doesn't seem to be working like that.
What else can I do to tweak this campaign? I don't have a landing page, traffic is going directly to the merchant. Should I get more keywords? I've started creating new ads as well to see if that will help.
I keep changing my bids, can't figure out what price to keep them at. I keep changing them from $.17 - $.30 There will be days where I'll get a buncha traffic from keeping it at a higher bid and not get any sales. Most deays I keep it at .20 and today it's set at .17 per click and I get a sale.
I keep raising bids, since I keep thinking if I get more traffic then I'll get more sales, but it doesn't seem to be working like that.
What else can I do to tweak this campaign? I don't have a landing page, traffic is going directly to the merchant. Should I get more keywords? I've started creating new ads as well to see if that will help.
