Ranking one page for multiple keywords

[Louey37]

At the moment, I have a page that I'm attempting to rank for a specific keyword. I'm actively pushing a bucket load of links at the page and it's doing well. It's up to position 4 for 27,000 exact match searches with 11 mil competing pages.

I'm also trying to rank this keyword for quite a few long tail versions (how to be *keyword*, become a *keyword*, etc...) of this word as they convert really well. I'm actively building a bucket load of links at the same time.

I've noticed that the SERP of the long tail versions are dropping recently (#3 -->#7, #9 -->#14). Could that be because G is getting confused about what the rank the page for and just going with the keyword with the most links (being the main keyword)?

I guess, what I'm asking, is should I just be focusing the link building efforts on one keyword on this page and make sure I rank for that rather than trying to rank for multiple words as the same time?

 

[Jake1125]

There is probably not an absolute best way. You could test different scenarios to help decide, but why bother?

It's so easy to make more pages. Try to rank more pages for the different keywords, you may be surprised at which ones actually do rank well.

Overall you will want to vary your backlink anchor text to leave a more natural footprint, but diluting too much is also counterproductive.

 

[Louey37]

Thanks for the feedback guys.

The reason I was pushing it was because the page was already ranking for a few long tails so I thought I may as well pump a few backlinks behind it and see what happens.

It turns out the stats I was looking at were just the ranks dancing whilst G sorted it's shit out. Most of the keywords are ranked on the first page now with some as high as 3. I'll let the dance play out a bit more and see where things settle.


L.