So when I first started AM I learned a lot from this forum. Lots of techniques, lots of ideas, lots of things. But there were little tricks and smaller things that aren't really mentioned here that can help a lot. So I figured we could make a list. I'll start.
When writing ads capitalize each letter in your description/title/display url
My advertisement title
My advertisement Description
www.mysite.com/myfolder
becomes
My Advertisement Title
My Advertisement Description
www.MySite.com/MyFolder
I don't even know if there are more of these types of things, I just know that when I learned the above trick it helped my conversions a lot, and it seems like common sense, but I never would have thought of it if someone didn't tell me.
When writing ads capitalize each letter in your description/title/display url
My advertisement title
My advertisement Description
www.mysite.com/myfolder
becomes
My Advertisement Title
My Advertisement Description
www.MySite.com/MyFolder
I don't even know if there are more of these types of things, I just know that when I learned the above trick it helped my conversions a lot, and it seems like common sense, but I never would have thought of it if someone didn't tell me.