For online marketing, SEOBook.com and "Winning Results with Google Adwords" by Andrew Goodman.
As a bonus get Jay Abraham's "Getting Everything you Can Out Of All You Got." It will make you look at things from a different perspective to maximize your revenues.
As a bonus get Jay Abraham's "Getting Everything you Can Out Of All You Got." It will make you look at things from a different perspective to maximize your revenues.
Jay Abrahams rocks. You will find 99% of online marketing ebooks have been influenced by his work on direct response marketing. He really is a MUST read.
He does look like a tool but he knows his shit. I started with his basic and advanced adwords ebooks and also took the google adwords test. Doing those three things improved my results 10,000% from when I was just blindly using adwords. You could figure out almost everything he teaches you on your own but it would take a lot of playing around in your adwords account to figure it all out.