Relating keywords to pages for great QS

[cashflowrusty]

Ok, maybe a stupid noob question, but I think it bears discussing:

Andrew Wee wrote this post:
http://www.wickedfire.com/affiliate-marketing/14293-super-affiliate-ppc-campaign-guide.html

The PDF link is to:
http://www.affiliatesummit.com/2007eastpreso/3c-Secrets-of-a-PPC-Super-Affiliate.pdf

Page 25 tells you how to get great QC from Google:
10-15 pages, fresh content(new pages) and targeted *RELEVANT* landing pages.

Page 16 shows how a SA does keywords on Google:
BULK! Lots of relevant keywords.

How can you use that many keywords, and still be relevant on the pages?

I would think that you would have to add the keywords for the initial 10-15 pages, and then as you add more content, you add more keywords.

If you have not mentioned "boxer aggression" on any pages, you would get dinged for QS, right? Or do you add all the keywords, taking the hit, and as you add content and google readjusts, your QS gets better and your keywords show more and cost less?

Sorry for the brain fart question, but it's bugging me...

 

[scottspfd82]

It's a valid question. I read that .Pdf, as well as the guys blog. I think overall it's probably pretty good advice, but I wouldn't take everything he says as the gospel.

The last thing you want to do with a new campaign is dump hundreds or thousands of keywords into adwords. Start off slow, keep them tight and relevant, and keep adding new content and relevant keywords over time.

That's my best advice anyway. Maybe someone can come by with a better answer for you.