Revamped site - sales now suck

Norwood

Norwood

Yes, norwood
Oct 3, 2009
71
2
0
Michigan
I've had this site for a little while, selling physical products and averaging a few sales a day, about $40 - $60. It was kind of rough looking, so I redid the whole thing. I added a review section, some content, and tried to have every page describe its purpose and give customers info to make an informed choice. Clearly my intuition sucks, because the new site, which I would have considered better in every way, is not making sales. I've checked the links and compatibility and everything. The site is the problem.

I don't want to scrap the whole thing and go back to the old site, because the new design does look more professional, but I just need a different way of presenting the info. I think visitors are overwhelmed with information and excessive choices. I'm just a little lost in deciding exactly what information to present and how to lay it out. I've been reading up on copywriting and sales, but my attempt to apply it in website form isn't working out so well. Any examples or readings on this would be great.
 


Post the url and you'll get lots of suggestions, but it's understandable if you don't want to.

Can't help much without seeing the page though.
 
It's not a niche I'd like to expose, even though I'm pretty low traffic right now. I guess to make my question simpler I'd like to know how to incorporate ad copy onto an organic content-based site. From what I see, PPC landing pages usually seem to be a one page site that's one large ad copy. You send the visitor, and they either buy or they don't. This is more of a regular content-based site where I'd like visitors to be able to stick around and have a good user experience, but still get my sales pitch. I think my biggest problem right now is what to put on the home page.
 
urghs.. without the URL for the site in question, not an easy answer.

PM for help.

::emp::
 
Norwood said:
I think visitors are overwhelmed with information and excessive choices.
Click to expand...

How many offers do you have going? You might need to make a top pick by pointing out the best one and referring to it more often than others.

Trying out new things is good but if it's not working then you need to try something else. Most of the time presentation is the difference between just a click and a sale.

That's just a hunch because there is no url or pics
 
Make sure you don't give them too much info as well. I know you are trying to build a good user experience, but if you give them too much stuff to read, they will keep reading and it will distract them from the main purpose, and that is to buy from you. Make sure your content doesn't distract them from that and make them want to do more research on another site. Just trying to think of something to help out w/o seeing the actual site.
 
I'd put clicktale on you current page and your old page and rotate them. See how users actually interact with your pages. Clicktale has a free offering that should give you enough info to tell you what's going on. Basicaly what it does is record everything a user does on the page. How they scroll, where their mouse goes, what they click. You know if they were reading your whole page before and now abandon it that maybe they don't trust the new layout. Also did you bounce rate change? Time on page? etc?

Stats and tools will tell the tale. Just guessing doesn't get you to far.
 
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