Rolling video ad inventory

[brentb]

I have a site that is super sticky. Registered users average like 100 page views per log in. I think I could get away with putting a video player on the site and letting it just roll ads non stop. I have no idea where I can go to get inventory and who will allow me to do this.

Any help appreciated!

 

[miketpowell]

In my experience from the video ad buying side.... pretty much any network will. They love garbage traffic that has high completion rates. They all use the fraud-stopping buzz words but couldn't give less of a shit about what publishers are actually doing because most advertisers in the space are not smart enough to catch it yet.

Networks that have attempted to sell me garage video inventory:

Adap.TV
BrightRoll
TubeMogual

Every single video RTB pretty much deals with this kind of traffic.

 

[brentb]

Bwhahaha thanks.... but why is my traffic garbage? What is a video advertiser looking for exactly?

 

[miketpowell]

Bwhahaha thanks.... but why is my traffic garbage? What is a video advertiser looking for exactly?

Well the key thing that makes a difference as a video advertiser is if the it's a user initiated video. You want to be an ad that plays before a video plays that the user knowingly played because they wanted to watch a video.

Publishers do 2 key things that make the quality garbage:

The "smaller" ones like yourself(still plenty of big sites but smaller next to Yahoo ect) will often have the prerolls running just back to back on auto play in a banner below the fold. Many advertisers are pretty much just looking at completion rates so they never notice.

Yahoo sized publishers cannot get away with that but still do the auto play video BS. Some user clicks on something they have no clue is a video article or the video is half way down the page and starts playing soon as the user hits the page. If the user didn't knowingly hit play on the video expecting to see a video the quality goes WAY down.

I figured you were looking to do the former as why not, it's a great way to bring in some extra money as a publisher if you don't mind annoying your visitors a little.