has anyone a clue, how the auctioning process for ad positions in google's search network is being done?
there are two particular things i would like to know. one is, whether the ad's positions are exactly the same as in the original search results. the second is, how cpc calculation is being done in the search network, so whether this is the same as in normal search or whether other (lower) rates apply.
my ad positions that are reported in adwords are constantly lower than the ones i see when doing tests. so i conclude, that the search network must display my ads in lower positions?
there are two particular things i would like to know. one is, whether the ad's positions are exactly the same as in the original search results. the second is, how cpc calculation is being done in the search network, so whether this is the same as in normal search or whether other (lower) rates apply.
my ad positions that are reported in adwords are constantly lower than the ones i see when doing tests. so i conclude, that the search network must display my ads in lower positions?