Sell it, or give it away?

S

Synnuh

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Jun 6, 2014
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I've been putting together a product for the last 6 weeks, and finally have it wrapped up and polished. However, I've started wondering whether or not I shouldn't just use it to launch a blog in the IM/AM space, and give away the other 4 products I'd intended to create.

I don't know if getting it to a goal point just made me bored with it, and I've lost sight of finishing the project (it happens) or the fact that I want to see a return on the sheer number of hours (12-16 hour days for 6 weeks!) and almost $1,000 I've got into it.

So, knowing the amount of time and money I've put in, and knowing that I was going to launch a blog in the IM/AM space as soon as the product was launched, what would you do?

Give away the entire thing on a site, and use a lead magnet to teach people AM?

Or continue bundling it, learn how to build the membership portion, setup the coaching forums, and figure out enough about copywriting to convince someone to purchase?

I know I'm getting bored with it, that's for sure. I personally love blogging, and after doing this I don't think I like product creation very much. It would be a sick ass blog post, and let me get back to what I originally wanted to do.

But I've screwed myself in the past by abandoning projects too soon, or changing my mind too close to the end. Typically selling projects for cheap only to watch the owners bank. ;/

Which would be better long term? Launching the product and promoting it by itself, then starting a blog? Or giving away the farm to launch a blog and let me get guest posting and promoting it to build a list?

Edit: I think I just answered it for myself, but now I'm curious to hear ya'lls answers.
 


Everyone wants to make money and that's a fact. You will make more money in the future if you give this very first product of yours as a freebie to build a list of targeted audiences via mobile or squeeze page. If this is really good you will have more subscribers that you can sell "niche" products in the future.
 
I guess you did your homeworks and took a look at your competitors.

I mean, if you want to see a return, what is holding you back?

Stick to your plan, bro.
Launch the blog. Provide value. Get and engage audience.
Then there will be ready for the sales.

You are open to provide sample chapters of the product as posts,
and see what response you get from visitors...

Or just repacking some content of the product and using it as lead magnet.

May I ask what exact bussiness model you have in mind?
 
Haha.. I assumed someone would clamp down on OP for missing tits in his thread

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Apologies. New around here. :D

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As far as the business model goes.

Launch a product I can promote on Warrior Forum while I'm wasting time -- teaching people how to build niche blogs. I built over 450 of them total. It's got a case study inside, and I planned to put together another case study once I hit 100 members. Traffic is probably only going to be from WaFo and any affiliates I can scrounge up on there.

Build a newsletter in an open market that people spend money all willy-nilly and have a universal problem. My intention is to build the site up with as much traffic as possible and try to use coupon codes and banners to make money. Never did it before, but it seems like it will work. The competition in the SERPs is almost non-existent, at least with any real marketers.

Traffic for the newsletter is going to be from SEO, building out an FB page and a YouTube channel. Probably PPC once I can figure out a subscriber's value.

Once those two are both earning, I've got other projects in mind that are a lot bigger, but I need the finances for.

Or, use this product to launch my blog in the IM space, and work on the newsletter project still while it's growing. Start guest posting my ass off, putting together more public case studies, and just generally trying to crack my way into teaching.
 
Hope this helps make up for my shortcomings in the thread! I couldn't edit the last post. :(

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I would slowly build your bundle and product up. Slowly over time you will build a membership to your product and constantly grow. Remember that Apple started off small, in a garage...You can do the same.
 
Synnuh said:
I've been putting together a product for the last 6 weeks, and finally have it wrapped up and polished. However, I've started wondering whether or not I shouldn't just use it to launch a blog in the IM/AM space, and give away the other 4 products I'd intended to create.

I don't know if getting it to a goal point just made me bored with it, and I've lost sight of finishing the project (it happens) or the fact that I want to see a return on the sheer number of hours (12-16 hour days for 6 weeks!) and almost $1,000 I've got into it.

So, knowing the amount of time and money I've put in, and knowing that I was going to launch a blog in the IM/AM space as soon as the product was launched, what would you do?

Give away the entire thing on a site, and use a lead magnet to teach people AM?
Click to expand...

Hmmmm, so you have developed a product which is going to teach people how to market products, but you have no idea how to market your own product????

Why choose the IM marketing niche, it's probably the hardest one to crack. I mean if you have come up with some amazing new system which has never been done before congratulations, but if that's the case why doesn't your "system" apply to your own product?

Synnuh said:
Which would be better long term? Launching the product and promoting it by itself, then starting a blog? Or giving away the farm to launch a blog and let me get guest posting and promoting it to build a list?
Click to expand...
Well if you are going to promote yourself as some kind of marketing guru, you better get a blog going and have heaps of relevant content that is going to inspire all your (sheep)/followers. When they get to your site it should be filled with value, ideas they can use. If you only have a few posts going say what every other "guru" is saying, why bother?

While you are building this blog, go and sign up for every email list in the niche you can find. 100's of them. Most of them will be total shit, use these examples as to how NOT to market to your own list.

Once your blog is up and has value, then it's time to launch your product.

Forget about offering it for free. All you will get is freeby hunters signing up that will never spend a dollar with you.

You said you have a few products developed that you might bundle, lets look at that.

Product 1.

This is whats going to launch your "Brand" of guruness. Make sure it is bloody fantastic. IM gold so to speak.

Head on over to clickbank, and list it for sale. Give it an extremely LOW price point, say $7 bucks. Offer the affiliate cut at $5. This will encourage shit loads of these marketers incentive to push your product.

Now any good affiliate marketer knows that if you are going to push someone elses product the first thing you do is buy it yourself so you can see the quality before you risk recommending it to your own subscribers.

This will also generate your first wave of sales and the reason why it is SO IMPORTANT that its good info. Now if you start getting a huge number of people wanting a refund, pull the product because people think its shit. If it's only 5% of sales let it run. Offer a 100% money back guarantee, standard industry practice.

These affiliates are now going to go out and spread the word, pushing this product all over the internet while you sit back getting your responder set up. This is the follow up emails you will be sending out.

Now, after a month you have sold say 1000 copies(you will sell much more than this). Every person that buys off you goes on your list.

Because out of every $7 dollar sale we gave $5 in affiliate commisions we didn't make much cash, but that's ok because now we have a list of 1000 paying customers we are going to market to.

Start your email campaign. Don't sell to them straight away, you already have a level of "trust" and you don't want to fuck this up. Use this as the "getting to know you " stage.

Product 2 + 3

After about 5 to 8 mails over 2 to 3 weeks you are going to pre-sell product 2. This should be your own product just like Product 1 was. Now because you offered such good value in the $7 product they already bought off you they are going to be interested. No cutting corners here, this shit has to rock. This is either going to send you to guru status, or totally crash your reputation.

Tell them the launch date and start with the hype and keep drip feeding those mails.

For product 2 we aren't using clickbank. We don't need them now. We are selling direct.

This product is going to be $27 bucks with no affiliate cut. We are going to provide Product 3 as a One Time Offer at a 65% price point of product 2, say $17.

Milk that cash cow. This is when the coin rolls in. You should get at least a 50% conversion rate.

This is just a general overview and the smart ones among you will be able to build on this.

Internet marketing niche, my advice is don't bother. There are thousands of niches out there that you can smash with this simple system, why make it hard on yourself?
 
Thanks for the reply. Lemme dissect it.

-SEM- said:
Hmmmm, so you have developed a product which is going to teach people how to market products, but you have no idea how to market your own product????

I'm learning how to market it, not sure where you got that from. I got my start in 2007 building niche sites, and built 450 of them. It doesn't really require marketing skills to make money with them.

Why choose the IM marketing niche, it's probably the hardest one to crack. I mean if you have come up with some amazing new system which has never been done before congratulations, but if that's the case why doesn't your "system" apply to your own product?

Quite frankly, because there seems to be an endless stream of money in the market. I've made enough to be able to teach how I did it, so I figured I have a leg up. I'm working in other markets, too, but I'm kind of a glutton. The system is for niche blogs. I'm getting into bigger sites.

Well if you are going to promote yourself as some kind of marketing guru, you better get a blog going and have heaps of relevant content that is going to inspire all your (sheep)/followers. When they get to your site it should be filled with value, ideas they can use. If you only have a few posts going say what every other "guru" is saying, why bother?

Who said marketing guru? I think you're misreading into what I'm doing now. I'm just trying to help people focus on something they can do a few hours per week and see results over time, while they're chasing down new shiny objects. Definitely not a guru. In my optin box it says: I don't know how to spam you, and I suck at marketing. What I know is how to make money with niche blogs.

While you are building this blog, go and sign up for every email list in the niche you can find. 100's of them. Most of them will be total shit, use these examples as to how NOT to market to your own list.

I tried this about 6 months ago and pulled myself off. I'll revisit it to see how people are pushing from $7 to higher end sales.

Once your blog is up and has value, then it's time to launch your product.

Forget about offering it for free. All you will get is freeby hunters signing up that will never spend a dollar with you.

I think that's been the general consensus. I asked thinking I could get it in front of more eyeballs, but if they don't pay it's wasted energy.

You said you have a few products developed that you might bundle, lets look at that.

Product 1.

This is whats going to launch your "Brand" of guruness. Make sure it is bloody fantastic. IM gold so to speak.

Head on over to clickbank, and list it for sale. Give it an extremely LOW price point, say $7 bucks. Offer the affiliate cut at $5. This will encourage shit loads of these marketers incentive to push your product.

I've got it listed on JVZoo right now for $27 for the eBooks, Videos, and access to the live case study. I'd contemplated breaking it down into a $7 up front for the eBooks, then a $27 upsell for the videos. I'm actually trying to start selling it Tuesday morning.

Now any good affiliate marketer knows that if you are going to push someone elses product the first thing you do is buy it yourself so you can see the quality before you risk recommending it to your own subscribers.

This will also generate your first wave of sales and the reason why it is SO IMPORTANT that its good info. Now if you start getting a huge number of people wanting a refund, pull the product because people think its shit. If it's only 5% of sales let it run. Offer a 100% money back guarantee, standard industry practice.

These affiliates are now going to go out and spread the word, pushing this product all over the internet while you sit back getting your responder set up. This is the follow up emails you will be sending out.

Now, after a month you have sold say 1000 copies(you will sell much more than this). Every person that buys off you goes on your list.

Because out of every $7 dollar sale we gave $5 in affiliate commisions we didn't make much cash, but that's ok because now we have a list of 1000 paying customers we are going to market to.

Start your email campaign. Don't sell to them straight away, you already have a level of "trust" and you don't want to fuck this up. Use this as the "getting to know you " stage.

That's primo shit. I feel like the content in the eBooks is enough to charge $7 for. Should I do this and then upsell to the videos on the download page? I'm asking because you seem like you've done this before. I already have a few ideas of how it should go, but I'm feeling my way through the dark on this, pretty much.

Product 2 + 3

After about 5 to 8 mails over 2 to 3 weeks you are going to pre-sell product 2. This should be your own product just like Product 1 was. Now because you offered such good value in the $7 product they already bought off you they are going to be interested. No cutting corners here, this shit has to rock. This is either going to send you to guru status, or totally crash your reputation.

I have the other products in the planning stages now. I'd intended for them both to blow shit out of the water, in terms of quality. And grow on their own. This first one, iffy lol. I mean it's not exactly ground breaking, earth shattering shit, but it's a brain dump of everything I've learned building 450 niche sites.

Tell them the launch date and start with the hype and keep drip feeding those mails.

For product 2 we aren't using clickbank. We don't need them now. We are selling direct.

This product is going to be $27 bucks with no affiliate cut. We are going to provide Product 3 as a One Time Offer at a 65% price point of product 2, say $17.

Milk that cash cow. This is when the coin rolls in. You should get at least a 50% conversion rate.

This is just a general overview and the smart ones among you will be able to build on this.

Internet marketing niche, my advice is don't bother. There are thousands of niches out there that you can smash with this simple system, why make it hard on yourself?

Trying to get some cash in my pocket now. I've got 2 other markets I'm working in, but like I said I'm a glutton and when I hear "that shit's too hard" I take it personal. Other than that, like I said, I've only built niche blogs, this stuff is entirely new to me.
Click to expand...

I'm printing this out and going over it today. I'd just finished getting the product onto JVZoo and going to spend the next 2 days putting together the sales page.

I'll start working on getting it to flow into products 2 and 3.

I appreciate you taking the time to help me out! I've gotta get some cash in my pocket from the last 6 month's effort so I can get back on my feet again.

I'm trying to learn the art of marketing, but I'm just an old hacker with too much time on his hands ;/ I've spent 6 months getting to this point, contemplating just going back to spamming over and over again.

I like the way you break this down. Could I shoot you the URL?
 
Also, how do you start going about approaching affiliates?

I pulled up about 60 tabs the other night in Google for 'how to find affiliates' and spent 8 hours digging through, but I don't feel like I came up with anything really actionable other than "show them stats that it converts."

That's fine and dandy, I'll work on making it convert. But where do you actually find them?
 
Ignore that. I had to wake up and re read it. I appreciate the help I'm going to launch Tues morning.

$7 is a lot easier to ask for than $27 a month off rip
 
Ignore that. I had to wake up and re read it. I appreciate the help I'm going to launch Tues morning.

$7 is a lot easier to ask for than $27 a month off rip
 
I would suggest just sticking to your original idea OP, especially if you have already out put a decent chunk of money into it. Yes, sell this, and create another product to give for free
 
What is the point to sell first and then give something for free?

From marketing perspective if you have a good offer and if you are planning to improve this offer it's better to start giving away, in order to build your list and the trust to your potential customers.

I think this is a common straight forward solution. It's more likely to succeed.
 
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