SEO Marketers

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topnotch20k

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Dec 31, 2010
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Need some perspective here.

I'm going the seo route for a while and have about 7 sites getting regular traffic. The conversions are pitiful even though i am targeting the typical 'buying' keywords.

I'm thinking I've set my sights too high when it comes to conversion rates. I was hoping for every 10 sites I put up, I should be making at least 1 sale a day across the 10 sites.

Currently its more like 1 sale every two or three days (11 sales last month, 8 so far this month)

Yes, I know its small scale to all you ballers, playas etc etc but I just need to have a perspective on what it takes to make regular sales.

My target is 100 seo sites, hopefully making 100 sales a month across all sites (of various monetary denominations) but now i'm thinking that even this is unrealistic.

Thoughts?
 


So... any inputs?

What i'm looking for is something similar to this;

I have c.250 - 300 adsense sites. Of these, 160 on average receive traffic and 75 make monies.

I know that for every 30 or so new adsense sites I setup, I should be seeing around $10-$15 a day in income. That has been my experience so far

For Aff Marketing, I can't get a grip on the numbers. Sales seem to trickle in randomly even on highly placed and trafficked sites (we're talking SEO only traffic here)
 
Sounds like you're leaving a lot on the table by not focusing on conversion optimization. Take a deep look into what exactly is driving conversions on each site that converts. Look into your analytics, traffic keywords, call to action, etc. There are lots of things you can A/B test and improve.

Do this earlier rather than later. That way, when you're putting up new sites, you could set them up with the conversion principles you've learned already built-in. That will decrease the amount of optimization you'll likely have to make on the new sites. But each site is different, so each will require some time/effort for conversion optimization.

In the end, you'll probably start seeing something along the 80/20 rule, in which 20% of your sites account for 80% of your revenue. At that point, take those high-performing sites and duplicate them (not literally copy/paste, obviously). The higher performers will even out your average among all the lower performers, and you should be able to start making more high-performing sites when you're at that point.
 
I wrote a long response but then realized that I was just criticizing your entire game plan.

I'm not sure I see the problem.

Sales seem to trickle in randomly even on highly placed and trafficked sites (we're talking SEO only traffic here)
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This is indeed the case, if you aren't getting much traffic. Split test offers vs adsense/ads, and if you make more with ads, just keep the ads. Else, you don't have an issue it's just hard to grasp stats. Learn some statistics/math.

My overall advice though - which I deleted - is to get away from the quantity over quality model. Unless you're leveraging a huge bankroll and have streamlined and automated every cog in a great publishing machine (ehow, etc), which, you haven't, because you have 300 sites, you're wasting a lot of time just logging in and out of Wordpress, etc. I think you'd see greater returns by building fewer, better sites.

My point is, either have 5 or 10 or 15 or even 30 - whatever, sites, or have >3,000. Anything in between and I feel like you should be satisfied with your current (respectable by many) revenue stream. If you have a great system that fits in the middle, then my bad. But for the vast majority of people building MFA sites - congrats, you're doing monkey work
 
sounds like you need to incorporate more content on a frequent basis and conversion always increases buy adding a "shop" on you site using a merchants product feed! Gove the G more pages to index, reduces bounce rate and gives people a reason to stay on the site.
 
dentalcare said:
Hello folks.
Click to expand...

You my friend are so gonna get assraped.

@Op,

Optimization is the key. Instead of having 100 sites make 100 sales. Concentrate on the SEO option of the single site and let it make a minimum of 10 sales a day. Once you're through, only then think about diversifying.

Setting up 100 sites would actually kill your concentration and after a shortwhile you'll feel so confused and uninspired that you won't bother looking into them sites.
 
I hear what you are all saying - Quality > Quantity

The 100 sites method is just what I use to provide a consistent income. Even if they are not the best, I'm pretty sure they can generate $2k-$3k a month, based precariously on 10 sites generating $200-$300 a month.

Obviously I want to be generating around $10k a month with my aff. sites so I need to optimize much more

I have started to add to my sites so not only do they have the typical review pages, they now have pages focused on outright buying. Going to add a 'shop' link too (even though it will just redirect to the offer page)

I'll try to go big on the 3 sites with the most traffic/positive sales and see how it pans out
 
I don't get why people kept telling you to "optimize" and "A/B testing"

Let me know if I am getting this correctly.

1 sales every 2 days, and since you are doing seo targeting buying mode traffic, I assume your conv rate sits around 2% for a sales, product type of conversion, 3% is probably pushing it.

so by doing the math, I am guessing you are getting around 30 uniques a day on the site.

A/B split test optimization my ass, you simply can't do it with this small amount of traffic, it will take forever to get any statistically significant data.

Jason had a good suggestion, add product feeds, more pages to index, especially long tail keywords.

What I would suggest is that you find out what seo keywords are converting, do paid traffic on those keywords, increase your site traffic first, THEN you can really a/b test and optimize your site for higher conversion.

Good luck
 
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