SEO question: duplicate content

Chianti

Chianti

New member
Apr 24, 2010
623
42
0
We're organising dozens of events per year and the info is put onto your website. The description of each event is unique content. However, the information about transport, pricing, services, accommodation is repeated on each event page. This makes each event page only 20% unique.

Should I be worried that this duplicate info will affect the SEO of the site?

I had a look around the web for the answer, but there is shed-loads of conflicting information.

Cheers.
 


WTF? That should read:

We're organising dozens of events per year and the info is put onto OUR website.

Otherwise the whole thing doesn't make sense.
Sorry for the typo. Either I need more sleep or less of it.
 
I wouldn't worry about it too much because it's all on your site. How many words will be in the description of each event? Is the goal of these events to get ranked?
 
> How many words will be in the description of each event?

200-300 words. Then the duplicated part will be about 500-600.
I know that seems wasteful, but we don't want the user clicking away from the event
page to view the 'what's included' information. We want them to get all the info in one
place and then signup for the event.

> Is the goal of these events to get ranked?

No. We just want the frontpage to have good SERP for certain phrases, and so I was
wondering if duplicate content on the site would bring the overall SEO down.

Thanks for your reply.
 
the Duplicate content will only affect the specific page(s) on which it appears. It will not affect other pages.

Duplicate content merely means that the pages will be placed on Google's supplemental index, and won't appear by default in search results. It's not a negative effect overall, it just means that those pages won't rank.

However, you mention that you want to rank your front page for certain phrases. It might be easier to rank specific pages for specific keyphrases, rather than making your front page carry all of them.

If you decide to go that route, perhaps consider i-framing the repeated info on each page.
 
eat it said:
If you decide to go that route, perhaps consider i-framing the repeated info on each page.
Click to expand...

An easier, and more eye-pleasing route would be to use JavaScript to add the extra information to the DOM when the user wants more information.

For instance, if you had a block of content below the event-specific information, created/filled using JavaScript, with several buttons for Transportation, Pricing, etc. - Once the user clicks requesting that information, it populates it using JavaScript created nodes.

Google only looks at content that is there when the page is loaded.

Personally though, I wouldn't worry too much about it. After all, look at all the Wordpress-based sites or news sites that have all the same information on all areas of the page but the specific articles.
 
You must log in or register to reply here.
Top Bottom