Curious if most of you use some sort of a template page for single-product PPC/search landing pages.
I've never done much in the single product retail space (compared to lead gen), but thinking that a template where the header/image/text can be easily swapped but the call to action remains pretty similar could be a good way to streamline (especially given that html isn't my strong point so it would aid in the efficiency).
How many of you use something like this versus build a page from scratch for every product/campaign that you test/launch?
Appreciate the feedback
I've never done much in the single product retail space (compared to lead gen), but thinking that a template where the header/image/text can be easily swapped but the call to action remains pretty similar could be a good way to streamline (especially given that html isn't my strong point so it would aid in the efficiency).
How many of you use something like this versus build a page from scratch for every product/campaign that you test/launch?
Appreciate the feedback