Singlesnet

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alexb

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Dec 6, 2007
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Anybody know what kind of Lead-to-Subscription ratio they want? I heard 15:1, but I can't find any documentation anywhere.
 


Not sure, but I'll PM you with their director of affiliate marketing's contact info so you can follow up with the source.
 
1:20 would pretty much be the top of what I would let go personally. Ideally you want to be around 1:10-15
 
We're going to be forming a partnership with them for a compliance project we're working on to launch as soon as we have enough networks and advertisers to sign on for it. They are actually really good guys to work with surprisingly (never heard anything bad about them specifically, but most advertisers/networks are scumbags and shady as hell).

Their ratios are pretty solid now from what we've tracked, but the offers are being WHORED out on every network it seems. I mean, good for them since they aren't a network and all, but it can really hurt the brand/service appeal on a longterm scale.

You're also looking too far into what you should be focused on as an affiliate. See, you're looking at "lead to paid member". You should be looking at "visitor to lead". THEY are the advertiser and owners of the service, so the "lead to paid member" is THEIR problem, not yours. Unless you're being paid on a revshare, then fine, but if you're being paid per "free user" then just focus on that!

You can't base ratios in a general sense anymore. It depends on the creative/LP, the target niche, and most of all the traffic source(s). If you're using multiple traffic sources, try and seperate them so that you can see which one is working best, and the ones that aren't hitting some good ratios, try and adjust the creative/LP to possibly cater to what they are specifically looking for.

This is not new advice, but maybe just something you need to constantly keep in mind to do, regardless of how lazy you may be. Otherwise, you're just losing revenue and can blame no one or nothing, but yourself.
 
We're going to be forming a partnership with them for a compliance project we're working on to launch as soon as we have enough networks and advertisers to sign on for it.

Their ratios are pretty solid now, but the offers are being WHORED out on every network it seems. I mean, good for them since they aren't a network and all, but it can really hurt the brand/service appeal on a longterm scale.

You can't base ratios in a general sense anymore. It depends on the creative/LP, the target niche, and most of all the traffic source(s). If you're using multiple traffic sources, try and seperate them so that you can see which one is working best, and the ones that aren't hitting some good ratios, try and adjust the creative/LP to possibly cater to what they are specifically looking for.

This is not new advice, but maybe just something you need to constantly keep in mind to do, regardless of how lazy you may be. Otherwise, you're just losing revenue and can blame no one or nothing, but yourself.
That's some retirement you've got there Jon!
 
The reason free:paid ratio matters to affiliates is:

1. they will kick you off the offer
2. they will decrease your payout if your numbers are too low
3. they will increase your payout if your number are good :)

1:15 is what I heard is the "ideal" number they're looking for at the base payout. I think they'll work with 1:20 but if you get much over that they really look at your traffic hard.

So yes as an affiliate click:free signup ratio matters. But as a lot of affiliates know in this space you really need to be concerned about free:paid as well if you want a long term relationship.

toodles
 
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