So you want to be a boss?



Those that only react and are not proactive in predicting market changes lag further and further behind their competition, and often miss large gaps in market share when their competitor opened up entirely new markets.

I agree, implementing what someone else has already done is often much more cost-effective than spending the resources in developing a new innovation, but it is a very dangerous business strategy and is very unforgiving on those businesses that can't adapt quickly to changes.
 
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http://www.wickedfire.com/#c0yyto3
 
look where that philosophy has taken Burger King after all these years... they just follow McDonald's in everything.