Some Advice On Debt Relief Campaign ...

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Derek Pankaew

Derek Pankaew

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Mar 10, 2009
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Hey Guys,

I've been working on a Debt Relief campaign for about a week and a half now. So far, no luck.

First, I compiled a list of about 130 keywords with less than 12 competing ads that totaled about 80K in search volume per month. (Although some keywords overlapped, so chances are the volume was less.)

I got about 400 impressions a day ... Not enough volume to make any money.

So then I tried just going over to Google, grabbing a bunch of high volume keywords + their longtails and bidded 0.87, 1.27 and 2.07 Broad Phrase Exact. Figured $1 - $2 would be about average for this market. Google traffic estimator put me at 300 clicks a day.

Ran it. No traffic.

Tried typos and domain names. Also very little traffic.

WTF. What do I do now?
 


TFLNetwork said:
Suggestion: don't use adwords for that niche.
Click to expand...

Could I get enough volume to do $200+/day on MSN and Yahoo?

At $1 - $2 bids, would I get even more traffic from MSN/Yahoo than Google?

Hmm ... Thanks for the suggestion, I think I'll go ahead and port my campaigns over.
 
Piggyback on an authority domain (blogspot, hubpages, squidoo, diggbar) to increase your quality score, use very tight adgroups, bid at least $6 per click (you'll pay an average of $3.50 - $5), and find an offer that will pay you at least $18. Otherwise get ready to spend a lot of money testing and tweaking ad copy/landing pages or just flat out fail all together.
 
BigWill said:
You need to get a higher paying offer
Click to expand...

ayzo said:
Piggyback on an authority domain (blogspot, hubpages, squidoo, diggbar) to increase your quality score, use very tight adgroups, bid at least $6 per click (you'll pay an average of $3.50 - $5), and find an offer that will pay you at least $18. Otherwise get ready to spend a lot of money testing and tweaking ad copy/landing pages or just flat out fail all together.
Click to expand...

There's definitely debt relief offers that pay $18+, but they all require SSN or address or 10+ fields.

I picked the $14 offer because it's just 6 fields.

What the hell, here's the offer: Debt Relief Solutions - Become debt free now!

6 Fields for $14 - Is that still a poor offer? Should I get a higher paying but longer field offer instead? My impression is that my EPC will be higher with a easy to fill out offer than a hard to fill out but higher paying offer.
 
you need to rotate between offers either way, you never know what the EPC will really be until you test the offers against each other. as a rule of thumb, of course conv rate should be higher with less fields, but you should still test a variety to make sure you have the best offer.
 
Talk to your AM and see if you can get a bump payment or start looking around on other networks for higher paying offers. That or try doing a combo offer like the acai/colon cleanse blogs do. Step 1. free credit report, Step 2. debt consolidation....
 
You're getting ripped off, I'm doing an offer for $25 for 7 fields - the 6 you're doing + a "days late" drop down box. Do some better searching...
 
^^ Remember payout is not everything. I just got super excited because I joined a network that had the exact offer I was running with a higher payout. Turns out the network simply shaves the leads to the point that my EPC was actually lower...
 
Another problem is the offer page. Im running a similar campaign and out of testing 5 offers from 4 different networks only one has converted. Its converting a lot too and without a doubt in my mind the difference is in the landing page. PM and I'll tell you what network its on.
 
LK175 said:
Another problem is the offer page. Im running a similar campaign and out of testing 5 offers from 4 different networks only one has converted. Its converting a lot too and without a doubt in my mind the difference is in the landing page. PM and I'll tell you what network its on.
Click to expand...
I'm interested but WF won't let me PM you.
 
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