So there's alot of buzz about Swipegood. An organization that collects "loose change" from your credit card purchases and donates them to a charity of your choice.
On first glance it's a brilliant idea, it's spreading like wild fire on social media, the stars are into and it's finally getting that average lay person to donate that extra 20 bucks a month to charity. With thousands signing up, that 20 bucks starts adding up. But when I was looking at the FAQs I saw:
Here's what I read: "We can take a potentially undisclosed amount for profit plus additional 7.5% to make it sound like that's all we take".
I don't have a problem with for-profit charities, in theory. A strong argument would be made for them with reducing all the red tape that non-profit have to deal with. However, if it's a privately held organization, they aren't required to show their financials so really we have no idea what they're doing with the massive amount of money that people are shelling over. PLUS they have all your credit card information that they are interacting with on a daily occasion (multiple times a day). The whole idea just left me feeling suspicious (as a donor that is, from an entrepreneurial point of view the whole thing is fucking brilliant)
So what do you think wf? Have I just become too jaded?
On first glance it's a brilliant idea, it's spreading like wild fire on social media, the stars are into and it's finally getting that average lay person to donate that extra 20 bucks a month to charity. With thousands signing up, that 20 bucks starts adding up. But when I was looking at the FAQs I saw:
Are there any fees involved?
SwipeGood uses 5% of each monthly donation to cover operational costs and 2.5% to cover the cost of third-party fees such as credit card processing.
Is SwipeGood a non-profit?
No, we're a for-profit business. Our goal is to make giving to charity as easy and as impactful as possible. By structuring ourselves as a for-profit business, we believe we can make a much larger impact on the world and help non-profit organizations become more efficient in their fundraising efforts.
Here's what I read: "We can take a potentially undisclosed amount for profit plus additional 7.5% to make it sound like that's all we take".
I don't have a problem with for-profit charities, in theory. A strong argument would be made for them with reducing all the red tape that non-profit have to deal with. However, if it's a privately held organization, they aren't required to show their financials so really we have no idea what they're doing with the massive amount of money that people are shelling over. PLUS they have all your credit card information that they are interacting with on a daily occasion (multiple times a day). The whole idea just left me feeling suspicious (as a donor that is, from an entrepreneurial point of view the whole thing is fucking brilliant)
So what do you think wf? Have I just become too jaded?