Tatto Bought for $60mm...

[maximus]

There's been some hate threads about Tatto lately. I haven't run with them in years so I don't know the validity but check this out -

Ozura World Buys Affiliate Marketing And Ad Network Tatto Media For $60 Million

 

[waitingnow]

Looks like tatoomedia had some really bad history before.

 

[DeluxJonathon]

Yeah, i am surprised they were purchased for so much with such a tarnished image.

 

[AMSHustla]

the value is HasOffers.. not Tatto's network. this is going to be interesting with mobile game publisher and entertainment company owning an affiliate tracking software.

 

[TFLNetwork]

^

Tatto != HasOffers

2 companies brah

 

[Spades]

Nah. I'm pretty sure the value is in their display network. Shit, who knows, maybe their traffic just backed out insanely well for Ozura.

$60M for the company. 80MM impressions daily. That's $25 CPM if you just consider the first month. If you start looking at 2 years they paid $1.04 CPM.

You still need to take into account publisher payments but even then maybe it's just one huge calculated media buy ...mwuahahaha.

 

[DeluxJonathon]

Nah. I'm pretty sure the value is in their display network. Shit, who knows, maybe their traffic just backed out insanely well for Ozura.

$60M for the company. 80MM impressions daily. That's $25 CPM if you just consider the first month. If you start looking at 2 years they paid $1.04 CPM.

You still need to take into account publisher payments but even then maybe it's just one huge calculated media buy ...mwuahahaha.

Very good point, and Tatto media does not own hasoffers.