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bb_wolfe

bb_wolfe

Medicinal KFC
Jan 1, 2008
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Past 24-hours....


SPEND: $49.01
Impressions: 204
Clicks: 14
CTR: 6.86%
AVG Position: 5.86
Avg CPC: $3.50


ZERO conversions. WTF? I get them to the advertisors LP and nothing happens.

Is this growing pains? The traffic is super targeted and it's seemingly getting in front of the right people.

Any suggestions? I'm going to let it ride to $100, but after that, fuck it, I'm done.
 


Is this a new campaign, or one that has been running?
The low amount of clicks makes it kinda hard to tell if the product converts well enough. Thats just personal opinion though.
What conversion rate is typical with the product?
 
-Bill- said:
Is this a new campaign, or one that has been running?
The low amount of clicks makes it kinda hard to tell if the product converts well enough. Thats just personal opinion though.
What conversion rate is typical with the product?
Click to expand...

It's a new campaign. I have no idea what the product converts at to be honest. Just wondering if those percentages throw any red flags to anyone else?
 
well, if you're talking adwords ppc then the higher the CPC the shittier the quality of traffic... more random tards clicking on them ads...

Generally when I run a campaign if a keywords doesn't convert 1 in a 100 clicks then it's a dead un. 14 clicks really doesn't tell you a lot as Bill says.

Obviously if you run that to 100 clicks then you are going to blow some cash, (with potential to not convert) so depends on what your profit potential is and how much bollocks you've got.
 
glowleaf said:
Just sign up yourself and see if it shows up?

Also, 14 clicks is nothing. You think its laser targeted. You don't know that.
Click to expand...

Won't signing up myself be a violation of the affiliate network's TOS? I think it is.
 
Yes, the numbers are still too low to make a call, but once you gather some more clicks - assuming you have a landing page - what is your CTR to get people through to the advertiser?

Put some tracking in place to keep an eye on what your visitors do when they get to your landing page.

How high is your bounce-rate?
Do people click the places you want them to click?

I always set up my campaigns with these free tools:

- Prosper202 (great campaign/kw/performance tracking tool that you can self-host)
- CrazyEgg (lets you view a heatmap and hotspots of where your visitors click)
- RobotReplay (lets you watch an "instant replay" of visitors mouse-movements and other things)

And always test with different landing pages. :)
 
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ImagesAndWords - you are right. I had the same problem. I had tons of clicks from adwords to my landing page and was seeing no conversions or even clicks showing up on the aff network stats. I set up a click tracking from my site, to the offer landing page, and realized that my landing page sucked, and people were just not clicking to the offer.
 
LotsOfZeros said:
won't these slow down your LP hence giving you a lower QS now?
Click to expand...

No, they are just Javascript files included on the page. Would be the same as having one additional image on the page of the same size. I believe the QS score hit for slow sites pertains to the responsiveness of the site (i.e. overloaded cheap shared hosting can hurt you). You can monitor how responsive Google sees your site by using Webmaster Tools (Statistics -> Crawl Stats -> Time spent downloading a page).
 
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+rep for robotreplay - had never heard of that before

ImagesAndWords said:
Yes, the numbers are still too low to make a call, but once you gather some more clicks - assuming you have a landing page - what is your CTR to get people through to the advertiser?

Put some tracking in place to keep an eye on what your visitors do when they get to your landing page.

How high is your bounce-rate?
Do people click the places you want them to click?

I always set up my campaigns with these free tools:

- Prosper202 (great campaign/kw/performance tracking tool that you can self-host)
- CrazyEgg (lets you view a heatmap and hotspots of where your visitors click)
- RobotReplay (lets you watch an "instant replay" of visitors mouse-movements and other things)

And always test with different landing pages. :)
Click to expand...
 
Won't signing up myself be a violation of the affiliate network's TOS? I think it is.
Click to expand...

So what? Apparently you have to sign up with a different name, from a different ip.
You know, TOS'es are not state laws. Think of them more as "house rules".

Imagesandwords answer is great, I will try that as well.
 
14 clicks is definetly not enough to judge ANYTHING, get 100 clicks on 1 keyword and your closer to being able to make a decision about it.
 
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