Testimonial Commercials Vs Landers

[ebtek]

aren't those late night commercials on TV with a hot chick explaining how she had an amazing date last night with a guy she just met, and how she calls abc date line every night to talk to people, prettymuch almost everything the ftc is telling us we cant do with our testimonial landers?

A fictitious girl pretending to be something to get us to sign up for their service.

 

[miketpowell]

Yes. I'm going to find it very curious how the rule "you have to clearly disclose the average result of a customer trying your product if you use any testimony" makes it impossible to use testimonial in diet products because just by looking at America you can tell no diet works on average.


It really just has to do with expectations though. People believed flogs, they didn't understand they were advertisements and that's what people were trying to do. That's what got the FTC to take action I believe that couplee with complaints. Everyone knows what an advertisement is on TV and that the testimony is exaggerated, not everyone can recognize an advertisement on the web yet.

 

[.Hack]

Quest. LOL

 

[Sonny Forelli]

it also has to do w/ expectations.

in your example they're selling a paid chat line. the person expects what? a paid chat line. sure they may be compelled to thinking they're going to meet beautiful people but fundamentally the service they receive is pretty darn close to what the ad is stating, the ad just overly glamorizes it.

weight loss / biz op is a tougher beast, as in all applications <and has been true for ages> it's much tougher to deliver what is being glamorized (working for yourslef/investing in real estate/etc) and thus many customers don't get what they *assume* they paid for.

This causes problems/concerns on all levels and isn't anything new nor is it only impacted by aff marketing.