The Leads Game

joevis

joevis

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Jul 16, 2009
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pineapple under the sea
Been doing a lot of successful local lead gen (mostly lawyers), but looking to expand.

I'd like to sell phone verified leads to resellers... Edu looks competitive and highly regulated. Was thinking maybe insurance leads.

Anybody have any recommendations on an easy vertical to start out with to learn the game?
 


I'd avoid insurance leads if you are concern about competition. Insurance and most finance areas are just as competitive as EDU but if you are good, can make some good dough but prepare to battle with the big insurance companies.
 
auto insurance is ultra competetive. Its hard to compete against geico and progressive. They have such a good brand recognition.

Other types of ins might not be as tough, but still tough
 
gdubs12345 said:
auto insurance is ultra competetive. Its hard to compete against geico and progressive. They have such a good brand recognition.

Other types of ins might not be as tough, but still tough
Click to expand...


this

If you want to break into any ins market, getting your own offers and creating a generic portal is the most effective long-term ROI wise. Quotewizard, 2insure4less, etc. flip their leads in a marketplace (usually works if you want to iframe their form and not deal with the multi-variate testing bullshit conjugate to setting up your portal) or directly to the kings of the jungle (Geico, Allstate, LibertyMutual, Progressive). Its a capital-intensive process I suppose, what with the amount of testing you would have to do per traffic channel before transparently launching on a network, but once you learn where the good shit is coming from and auto-scrub a metric fuckton off the top, purge by individual aff ids, or lower your CPA, you should be gliding in fuckers' weekly offer newsletters with the top CVR (yeah right, but money is money).

Bro, I'm not positive this was the kind of advice you were looking for; however, if so, i suggest you read/listen to some of Ruck's interviews in the last month and watch Jim Lillig's holy grail buttcamp webinar (a guru with useful info about becoming an advertiser? god forbid).
 
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joevis said:
Been doing a lot of successful local lead gen (mostly lawyers), but looking to expand.

I'd like to sell phone verified leads to resellers... Edu looks competitive and highly regulated. Was thinking maybe insurance leads.

Anybody have any recommendations on an easy vertical to start out with to learn the game?
Click to expand...

LMAO... Insurance. The amount of chargebacks and the low cost per lead is astonishing.

I'd NEVER touch them things.

Did you ever hear of 800-411-PAIN?

I was at the local Lambo dealership and saw that the guy was just getting his Lambo done up with 800-411-PAIN. Want to know what his business is?

Attorney leads.

You need to just step your game up, I'm about to get into your niche myself.

Big things popping, little things stopping.
 
Before jumping into auto insurance, you need to figure out which of the two models (CPC vs full quote) is best for your site and traffic. CPC programs like SureHits and WebJuice are great for lower traffic volume but have a quality component that determines how much you will get paid. Full quote offers, depending on who you run with usually don't have a quality component though if your leads are crap, you'll hear from them, hopefully sooner than later.

joevis said:
Been doing a lot of successful local lead gen (mostly lawyers), but looking to expand.

I'd like to sell phone verified leads to resellers... Edu looks competitive and highly regulated. Was thinking maybe insurance leads.

Anybody have any recommendations on an easy vertical to start out with to learn the game?
Click to expand...
 
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