The Market for Soda

guerilla

guerilla

All we do is win
Aug 18, 2007
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[ame=http://www.youtube.com/watch?v=gPbh6Ru7VVM]YouTube - Obsessives: Soda Pop - CHOW.com[/ame]

Couple interesting ideas in this one.

Product differentiation
Long Tail
Exclusivity
Regulation
 
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Fascinating stuff!

Someone needs to help them out with their website though. Yeech.
 
other themes:

integrity
passion
sense of community
personal selling backed by in-depth knowledge
crafting an interesting story for each product
 
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Very nice video. I've actually ordered from their website a couple times, and always wondered who was behind the business.
 
very, very cool.

Gonna send this around for sure.

Off topic:
Anyone can identify the font used for "Freedom of choice" at 8:02 - 8:06?

::emp::
 
That is awesome, I wish I had 1/10th that selection, makes you realize how crappy the commercial soda's really are.

Went to the site to see about ordering some but it's pretty damn expensive, too bad.
 
There is another important idea in the video. I've known this for a long time, but it just hit me reading the comments in the thread.

Work as play. When you enjoy what you do, it isn't work anymore. You get paid to play, and things become a lot easier. I think a lot of us love what we do.

When you can make a good living and have fun at it, that's win.
 
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