The mother of all seo questions...

[SamBeMad]

Alright guys, I need a definitive answer to this one...I've tried another forums and they were clueless...Of course they had plenty of ideas but nothing concrete...

So here's the question, what type of keywords are better for optimizing one's content: Singular or Plural?

Da da da dum...

But seriously, any answers with logic would be appreciated...

Many thanks!
SamBeMad

 

[barman]

why not just do both?

 

[trigatch4]

Pretty obvious answer IMHO...

Is the singular or plural searched more often?
Does the singular or plural have more competition?
Based on that are you targeting one or the other?

Then the one you are targeting is better for SEO... but yeah... why not do both because they will probably be similar.

 

[Mike]

Neither. Keywords are just the seed for SEO efforts. You optimize for the keywords, not optimize the keywords for the search engine.

Don't put the cart before the horse.